icims
Group Head- Performance Analytics
Publicis Groupe
Mumbai, IND
Full-time
Senior · 10+ years experience
Onsite
Discovered 2 weeks ago
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Role Overview
We are looking for a senior Performance Analytics leader who can convert digital campaign and business data into actionable insights and growth recommendations.
The individual should have a strong understanding of digital advertising platforms and performance marketing, combined with excellent analytical skills. The role will bridge media performance, business outcomes and data , ensuring that decision-making is driven by robust measurement and insights.
Key Skills for This Role
GoogleMetaYouTubeLinkedInGoogle AnalyticsGA4
Full Job Posting
Role Overview
We are looking for a senior Performance Analytics leader who can convert digital campaign and business data into actionable insights and growth recommendations.
The individual should have a strong understanding of digital advertising platforms and performance marketing, combined with excellent analytical skills. The role will bridge media performance, business outcomes and data , ensuring that decision-making is driven by robust measurement and insights.
Key Responsibilities
- Lead performance analytics across major digital and performance marketing accounts.
- Develop measurement frameworks aligned with client business objectives.
- Analyze campaign performance across Google, Meta, YouTube, LinkedIn and other platforms.
- Build dashboards and reporting frameworks that provide clear visibility into business and media performance.
- Analyze CAC, CPA, CPL, ROAS, revenue, conversion rates, funnel performance and other relevant KPIs.
- Identify trends, opportunities and performance gaps and translate them into actionable recommendations.
- Work with performance teams to identify optimization opportunities.
- Support attribution, incrementality and media effectiveness initiatives.
- Develop forecasting and scenario planning for media investments.
- Build benchmarks and performance frameworks across clients and categories.
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