Google Ads Associate

· Managing Paid Campaigns on Google Ads - Search & Display, Youtube, Shopping, App and Bing

· Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages, setup and monitoring of campaign bidding.

· Understanding client business and requirements. Formulating strategies and road map for the successful delivery of PPC campaigns.

· Campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts

· Set up Goals, Funnels in Google Analytics. Analyze user behavior & campaign performance.

· Reporting: Help team generating reports to analyze account performance and reporting the same to the clients on a weekly and monthly basis.

· Developing recommendations based on Google Ads /Analytics to drive decision making across various spectrums of online marketing

· Identifying new channels of traffic growth across mobile and desktop

· Staying on top of current search engine news, trends and Pay Per Click practices

· Ensure ads , keywords and landing pages are in alignment with the focus of the campaign