Go-To-Market (GTM) Consultant

Opportunity Overview

Workplace and Engagement

• This is a focused, on-site strategic consulting engagement based in Abu Dhabi.
• The initial engagement is project-based and covers the critical pre-launch and initial market-entry period.
• The engagement may be extended based on requirements and performance.

Key Responsibilities

• Develop the overall GTM strategy and launch roadmap.
• Define buyer and supplier segments and market-entry priorities.
• Develop acquisition and activation strategies for buyers and suppliers.
• Advise on positioning, value proposition, and messaging.
• Establish launch milestones and measurable growth KPIs.
• Drive early marketplace activity, adoption, and engagement.
• Guide the appointed marketing agency's campaigns and activities.
• Recommend acquisition channels and marketing resource allocation.
• Monitor launch performance and adjust strategy based on market response.
• Establish a scalable framework for post-launch growth.

Required Experience and Skills

• Proven experience launching or scaling B2B marketplaces, SaaS platforms, or digital platforms.
• Strong knowledge of UAE and/or GCC markets.
• Hands-on customer acquisition, marketplace activation, and growth experience.
• Experience executing GTM strategies from pre-launch through market entry.
• Strong understanding of digital marketing, sales funnels, conversion, and growth metrics.
• Ability to establish KPIs and translate data into commercial decisions.
• Experience guiding external marketing agencies.
• Strong commercial, analytical, and communication skills.

Preferred Candidate Profile

• The role suits a hands-on GTM professional with direct experience contributing to successful digital platform launches.
• Candidates should provide specific platforms, projects, roles, results, and measurable outcomes.
• Experience with two-sided marketplaces involving buyers and suppliers is a strong advantage.