Go-to-Market & Growth

Uplevyl

Noida, UAE

Full Time

Senior

4 weeks ago

Go to Market StrategyMessaging & PositioningDemand GenerationLead GenerationContent MarketingTeam Leadership

Free

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Key skills for this role

Go to Market StrategyMessaging & PositioningDemand Generation

Uplevyl builds AI powered knowledge and community infrastructure for organizations serving women.
Our products include UpGenie (a domain specific AI assistant), WeHub (our community platform), and the Future Forward Accelerator.
We work with mission driven partners to turn complex, high stakes information into clear, trustworthy guidance, and to build the communities around it.

Our go to market work today is spread across several people and coordinated largely through internal trackers.
We're consolidating that into a single senior owner who sets the GTM direction, owns the message across every surface we touch, and leads the people executing it.

Messaging & positioning. You own how Uplevyl sounds and what it means across every surface: website, LinkedIn, email and e blasts, sales and partner decks, and client communications. One voice, expressed consistently, tuned to a purpose driven audience.
Demand and lead generation. You're accountable for pipeline, turning our positioning and content into qualified conversations with the right partners and organizations.
Team leadership. You'll lead the people currently running newsletters and community, giving them strategic direction so their work ladders up to GTM goals instead of operating independently.
Cross functional partnership. You'll work closely with the founder and delivery leadership, and partner with PR/comms on external presence and events.

First 15 days: Audit existing GTM activity, assets, and channels. Land on a single positioning and messaging framework and get it adopted across the team.
By 30 days: Stand up a coherent content and lead gen cadence across LinkedIn, email, and WeHub, with clear ownership for each surface.
By 60 days and beyond: Demonstrate measurable pipeline movement and a WeHub activation strategy that contributes to growth.

A strategic GTM leader who has owned messaging and demand.
Purpose led and tech forward — equally comfortable in a mission driven context and a fast moving AI product environment. You are not a pure enterprise SaaS sales leader, and not a pure non profit communications person; you sit at the intersection.
Someone who leads by setting direction and lifting a team, while still being close enough to the work to keep quality high.
Strong instincts for narrative and how message is expressed through visuals.
Archetypes that often fit: a founder whose venture didn't scale for market or timing reasons (but who built real GTM muscle along the way), or an experienced operator in a life phase that suits a focused, high ownership role.

Experience marketing to or building communities for women focused or social impact audiences.
Comfort working with AI products and translating technical capability into clear value.
Hands on familiarity with the modern GTM stack (email/CRM, community platforms, analytics).

Six month in, Uplevyl has one clear, consistent voice across every channel; GTM runs as a coordinated engine; our hubs actively feeds growth; and the leadership team spends far less time coordinating execution because this function owns it end to end.

Low Ego, High Contribution: You collaborate across disciplines, share knowledge openly, and welcome feedback.
Ownership From Design to Delivery: You think beyond tickets. You take responsibility for the full lifecycle of what you build.
Mission Driven Urgency With Technical Depth: You move quickly when needed, but never at the expense of long term stability.
Agility in Ambiguity: You are comfortable building in evolving environments with partial information.
Purpose Fueled Resilience & Curiosity: You stay steady when debugging complex issues, you learn rapidly, and you adapt as the product and architecture evolve.