Global Performance Marketing & Retail Media Manager, E-Commerce

Job Purpose

Performance Marketing and Retail Media

• Shape global performance marketing and retail media frameworks, standards, and best practices across marketplaces, pure players, and omnichannel retailers.
• Improve media effectiveness, investment quality, and performance transparency by connecting media activity with sales and eCommerce outcomes.
• Partner with Commercial and eCommerce teams on customer planning and joint business planning discussions.
• Identify recurring performance gaps and develop solutions that markets can adopt and scale.

Social Commerce and Growth Channels

• Build the performance marketing and paid-media capability required to accelerate Social Commerce growth.
• Define activation principles, audience approaches, campaign standards, and measurement for platforms such as TikTok Shop.
• Lead selected test-and-learn initiatives and turn market learning into scalable guidance.
• Partner with eCommerce, Commercial, Marketing, Content, and regional teams to connect paid media with Social Commerce.

Measurement and Innovation

• Define global KPIs, benchmarks, and reporting standards that connect media performance with business outcomes.
• Advance practical approaches to attribution, incrementality, and investment effectiveness.
• Work with Data, Analytics, and Technology teams to improve performance visibility, automation, and decision support.
• Apply relevant AI and technology solutions to improve campaign quality, diagnostics, optimization, and operational efficiency.

Capability Building

• Develop playbooks, tools, and learning programs that make global standards practical and easy to adopt.
• Work through regional teams to build market capability, accelerate adoption, and share proven practices.
• Provide expert guidance on complex or strategically important topics without replacing regional execution ownership.
• Build partnerships with retailers, platforms, agencies, and technology providers across a global matrix.

Your Profile

• Relevant experience in performance marketing, retail media, digital media, eCommerce, or commerce growth.
• Strong understanding of retail media across marketplaces, pure players, and omnichannel retailers.
• Understanding of sponsored search, display, off-site media, retailer audiences, and performance measurement.
• Understanding of Social Commerce and paid media on platforms such as TikTok Shop.
• Experience building multi-market frameworks, tools, playbooks, or capability programs and driving adoption across global, regional, and local teams.
• Experience in FMCG, beauty, consumer goods, retail, marketplace, agency, or platform environments is preferred.

About Beiersdorf

Application

• Applications are submitted online through the Beiersdorf Career Site by 11 September 2026.