Global Performance Marketing & Retail Media Manager, E-Commerce

Job Purpose

Performance Marketing & Retail Media Excellence

• Shape global performance marketing and retail media frameworks, standards, and best practices across marketplaces, pure players, and omnichannel retailers.
• Improve media effectiveness, investment quality, and performance transparency by connecting media activity with sales and wider e-commerce outcomes.
• Partner with Commercial and e-commerce teams to link retail media priorities with customer planning and relevant joint business planning discussions.
• Identify recurring performance gaps and develop practical solutions that regions and markets can adopt and scale.

Social Commerce & Emerging Growth Channels

• Build the performance marketing and paid-media capability required to accelerate social commerce growth.
• Define activation principles, audience approaches, campaign standards, and measurement for platforms such as TikTok Shop and other relevant commerce ecosystems.
• Lead selected test-and-learn initiatives and convert market learning into scalable guidance.
• Recommend where Beiersdorf should test, scale, or deprioritise social commerce opportunities.
• Partner with e-commerce, Commercial, Marketing, Content, and regional teams to connect paid media with the wider social commerce model.

Measurement, Intelligence & Innovation

• The source begins a Measurement, Intelligence & Innovation section, but the provided description ends before its responsibilities are included.

Requirements

• The source identifies the role as requiring 1–7 years of experience.