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naukri

Global Chief Marketing Officer

Client of Hanson Search Ltd
Dubai, UAE
10 15 Years
Onsite
Discovered 1 weeks ago
Global brand strategyMarketing strategyDigital marketingConsumer brand transformationCustomer acquisitionCustomer engagement and retention
Free

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Key skills for this role

Global brand strategyMarketing strategyDigital marketing
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Role overview

The organisation is an ambitious international business headquartered in Dubai and entering a period of growth and transformation.

The Global Chief Marketing Officer will join the executive leadership team.

The role has global responsibility for brand, marketing and digital strategy.

The brief focuses on international growth, consumer brands and measurable commercial impact.

Global CMO responsibilities

  • Define and lead the global brand, marketing and communication strategy across markets.
  • Build a globally recognised and differentiated brand in regional and international markets.
  • Transform the marketing function through greater sophistication, consistency, pace and commercial accountability.
  • Put digital, data, technology and customer insight at the heart of marketing strategy.
  • Develop customer acquisition, engagement, retention and experience capabilities.
  • Oversee global brand, digital, performance marketing, content, social, partnerships and customer strategy.
  • Ensure marketing investment has clear measurement, ROI and commercial outcomes.
  • Lead and develop a large international multidisciplinary marketing organisation.
  • Build exceptional leadership capability within the marketing function.

Requirements

  • Track record of building and transforming consumer brands at scale.
  • Ability to create global brand equity and measurable commercial impact.
  • Experience leading brand, marketing and digital strategy across international markets.
  • Experience leading a large, international and multidisciplinary marketing organisation.
  • Ability to connect digital, data, technology and customer insight to marketing strategy.

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