indeed
Généraliste en marketing - Marketing Generalist
I-MED Pharma Inc.
Saint-Laurent, CAN
Full Time
Mid
Hybrid
2 weeks ago
Digital MarketingContent CreationSEOGoogle AnalyticsHubSpotCRM
Free
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Digital MarketingContent CreationSEO
About the Role
I-MED Pharma is seeking a Marketing Generalist to support digital and traditional marketing initiatives for human and animal health. You will create content, manage digital campaigns, maintain websites, and act as HubSpot CRM super user.
Key Skills for This Role
Digital MarketingContent CreationSEOGoogle AnalyticsHubSpotCRM
Responsibilities
- Create and coordinate digital marketing content including email campaigns, landing pages, blogs, and social media posts
- Create, launch, monitor, and optimize digital advertising campaigns (Google Ads, LinkedIn, Meta)
- Support marketing automation activities including email workflows, forms, segmentation, and lead nurturing
- Update and maintain company websites ensuring content is current and optimized
- Conduct A/B testing of website content and landing pages to improve engagement and conversion
- Support SEO, AEO, and AIO initiatives through keyword research and on page optimization
- Monitor website and campaign performance using analytics tools and prepare KPI reports
- Serve as HubSpot CRM super user, maintaining data quality and supporting campaign execution
- Collaborate with Sales, Product Management, Customer Service, and external vendors
- Assist with content development including brochures, presentations, product sheets, and webinars
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 2 5 years of experience in a marketing, digital marketing, or marketing coordinator/generalist role
- Experience with SEO principles, Google Analytics 4, Google Search Console, Semrush or similar
- Experience creating and managing digital advertising campaigns
- Experience maintaining website content using a CMS
- Experience using CRM and marketing automation platforms; HubSpot experience is a strong asset
- Strong written and verbal communication skills in English; French is a strong asset
- Excellent organizational skills and ability to manage multiple priorities
Full Job Posting
Who We Are
- I MED Pharma is a company focused on employee satisfaction with a supportive and inclusive environment.
- Culture rooted in respect, integrity, and trust.
- Offers competitive compensation, comprehensive benefits, education reimbursement, wellness allowances, and hybrid work model.
Summary of Role
- The Marketing Generalist supports digital and traditional marketing initiatives for human and animal health.
- Hands on role creating and publishing content, maintaining digital platforms, supporting campaigns, analyzing performance, and acting as primary HubSpot CRM user.
- Ideal candidate is detail oriented, analytical, creative, collaborative, and embraces responsible use of AI tools.
Content Creation & Digital Marketing
- Create and coordinate digital marketing content including email campaigns, landing pages, blogs, social media posts.
- Create, launch, monitor, and optimize digital advertising campaigns (Google Ads, LinkedIn, Meta).
- Support marketing automation activities including email workflows, forms, lists, segmentation, and lead nurturing.
- Use AI assisted tools to support content creation and workflow efficiency while ensuring accuracy and compliance.
Website Management
- Update and maintain company websites ensuring content is current, accurate, optimized, and aligned with brand standards.
- Conduct A/B testing of website content, landing pages, and digital campaigns to improve engagement and conversion rates.
SEO & Digital Analytics
- Support SEO, AEO, and AIO initiatives through keyword research, on page optimization, metadata updates, and monitoring.
- Monitor website and campaign performance using Google Analytics 4, Google Search Console, Semrush, and prepare KPI reports.
CRM, Collaboration & General
- Serve as HubSpot CRM super user, maintaining data quality, supporting campaigns, creating dashboards and reports.
- Collaborate with Sales, Product Management, Customer Service, and external vendors.
- Assist with content development including brochures, presentations, product sheets, videos, webinars.
- Monitor competitor activity and industry trends.
- Perform other duties as required.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 2 5 years of experience in marketing, digital marketing, or marketing coordinator/generalist role.
- Experience with SEO, Google Analytics 4, Google Search Console, Semrush or similar.
- Experience creating and managing digital advertising campaigns.
- Experience maintaining website content using a CMS.
- Experience using CRM and marketing automation platforms; HubSpot experience is a strong asset.
- Enthusiasm for learning AI powered marketing tools.
- Strong written and verbal communication skills in English; French is a strong asset.
- Excellent organizational skills and attention to detail.
- Proficiency with Microsoft Office and common digital marketing tools.
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