General Manager – Specialty Coffee / FB

We are looking for an experienced General Manager to lead the overall business operations and growth of an established specialty coffee and F&B business in Saudi Arabia.

The ideal candidate should have strong experience in the Saudi F&B market, excellent commercial and sales capabilities, and a well-established network across the industry. The role will be responsible for driving business growth, operational performance, profitability, customer experience, and expansion.

Key Responsibilities

Lead the overall business operations, strategy, and performance.

Develop and execute business strategies to achieve revenue, profitability, and growth targets.

Drive sales, business development, partnerships, and market expansion.

Build and maintain strong relationships with key clients, partners, suppliers, and industry stakeholders.

Utilize an established Saudi F&B market network to identify and develop new business opportunities.

Oversee day-to-day operations across stores, teams, and business functions.

Monitor sales, revenue, costs, profitability, and key business KPIs.

Lead and develop Store Managers, Operations, Sales, and support teams.

Ensure consistent brand standards, product quality, customer experience, and operational excellence.

Identify opportunities for new stores, business channels, partnerships, catering, corporate sales, and other revenue streams.

Analyze market trends, customer preferences, and competitor activities to identify growth opportunities.

Work closely with Finance, Marketing, HR, Supply Chain, and Operations teams to achieve business objectives.

Manage budgets, forecasts, resources, and overall P&L performance.

Lead negotiations with key clients, landlords, suppliers, and strategic partners.

Ensure compliance with Saudi regulations, food safety standards, and company policies.

Represent the business in industry events, meetings, networking activities, and strategic partnerships.

Provide regular business performance reports and recommendations to senior management.