General Manager – Qynda (E-Commerce Fitness Apparel, Remote-Based)
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About the Role
Job Title: General Manager – Qynda (E\-Commerce Fitness Apparel, Remote\-Based) Company: Qynda \- Kuwait Department: Commercial / Business Operations Reporting to: Vice President – Ventures Role Purpose Lead and scale Qynda’s end\-to\-end business operations across e\-commerce, brand, performance marketing, and supply chain, driving profitable growth, strong brand positioning, and operational excellence in the fitness wear segment. About Qynd
Key Skills for This Role
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Overview
Job Title: General Manager – Qynda (E-Commerce Fitness Apparel, Remote-Based)
Department: Commercial And Business Operations
Reporting to: Vice President – Ventures
Role Purpose
Lead and scale Qynda’s end-to-end business operations across e-commerce, brand, performance marketing, and supply chain, driving profitable growth, strong brand positioning, and operational excellence in the fitness wear segment.
About Qynda
Qynda is a growing fitness apparel brand focused on delivering high-quality, stylish, and performance-driven activewear.
The business operates primarily through an online-first model, targeting health-conscious and lifestyle-driven consumers.
1. Business & Revenue Growth
- Own full P&L responsibility and revenue targets
- Develop and execute growth strategy across markets (GCC focus)
- Identify new revenue streams (B2B, partnerships, influencers, marketplaces)
- Drive customer acquisition, retention, and lifetime value (LTV)
2. E-Commerce & Digital Performance
- Oversee website performance, UX, and conversion optimization
- Lead paid media strategy across:
• Meta Ads Manager
- Google Ads
- TikTok Ads
- Improve KPIs:
- Conversion Rate
- ROAS
• Average Order Value (AOV)
- Ensure strong funnel performance from traffic → conversion
3. Brand & Marketing Strategy
- Define and strengthen Qynda’s brand positioning in fitness & athleisure
- Lead content, influencer marketing, and social media strategy
- Ensure consistent brand voice, storytelling, and visual identity
- Drive campaigns aligned with product launches and seasonal trends
4. Product & Merchandising
- Work closely on:
- Product selection
- Pricing strategy
- Inventory planning
- Ensure alignment between customer demand, trends, and product pipeline
- Optimize product mix to maximize margin and sell-through
5. Operations & Supply Chain
- Oversee end-to-end operations:
- Inventory management
- Warehousing & fulfillment
- Vendor management
- Reduce stockouts and overstock situations
- Improve delivery timelines and customer experience
6. Team Leadership (Remote Environment)
- Build and manage cross-functional remote teams:
- Marketing
- Creative
- Operations
- Customer support
- Set clear KPIs, accountability structures, and performance tracking
- Drive a high-performance, ownership-driven culture
Key Kpis And Success Metrics
- Revenue growth (%)
• ROAS & Customer Acquisition Cost (CAC)
- Conversion rate & AOV
- Inventory turnover & sell-through rate
- Customer retention & repeat purchase rate
- Order fulfillment timelines & customer satisfaction
Business & Strategic
- Strong commercial acumen with P&L ownership experience
- Ability to scale D2C / e-commerce brands
Digital & Performance Marketing
- Deep understanding of paid ads, funnels, and analytics
- Hands-on or strategic experience with performance marketing
Operational Excellence
- Experience in managing supply chain and inventory
- Strong process optimization mindset
Leadership
- Proven ability to manage remote teams
- Strong decision-making and accountability
Experience & Qualifications
- 7–12+ years of experience in:
- E-commerce / D2C brands
- Apparel / fashion / fitness wear (preferred)
- Prior experience as GM / Business Head / E-commerce Head
- Proven track record of scaling revenue and improving profitability
Working Model
- Fully remote role
- Flexibility to work across GCC time zones
- Periodic travel (if required) for vendor or strategic meetings
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