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General Manager Marketing - Build to Rent
UniLodge Living Group
Abu Dhabi, UAE
Full Time
Manager
Hybrid
4 weeks ago
Marketing StrategyBuild to RentMarketing Technology StackHubSpotSalesforceGoogle Analytics
Free
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About the Role
UniLodge Living Group seeks a General Manager Marketing for its Essence Communities brand to lead marketing strategy and execution for the Build-to-Rent portfolio. The role involves driving occupancy, brand visibility, and financial results while owning the marketing technology stack.
Key Skills for This Role
Marketing StrategyBuild to RentMarketing Technology StackHubSpotSalesforceGoogle Analytics
Responsibilities
- Oversee the crafting and execution of dynamic marketing strategies that drive leasing success, resident retention, and revenue growth across BTR assets
- Work closely with the Essence Communities Senior Leadership Team ensuring value add and continuous improvement as we scale
- Own the success of the MarTech ecosystem, ensuring seamless integration, powerful insights, and next level personalisation
- Lead, coach, and inspire the marketing team to deliver exceptional results
- Build strong relationships with BTR clients and stakeholders while representing Essence in pitches and key forums
- Deliver data driven campaigns, brand storytelling, and innovative solutions that fuel continued expansion
Requirements
- 10+ years in marketing with at least 5 years in a senior role focused on residential property, BTR, student accommodation, or similar
- Deep expertise in marketing technology stacks (HubSpot, Salesforce, Google Analytics, automation tools)
- Proven track record of driving occupancy and revenue through integrated marketing campaigns
- Strong leadership, stakeholder management, and analytical skills
- Success in driving high performing teams and providing people leadership, training, and mentoring
- Passion for the living sector and desire to create exceptional resident experiences
- Unrestricted working rights in Australia and valid National Police Check
Full Job Posting
Role Brief
- As General Manager – Marketing (Essence Communities), you’ll lead the marketing strategy and execution for our Build to Rent (BTR) portfolio.
- You’ll drive strategies that raise occupancy, elevate brand visibility, and deliver outstanding financial results for investors and client brands.
- This is a high impact, hands on leadership position blending strategic vision with operational excellence.
Here’s What You’ll Do
- Oversee the crafting and execution of dynamic marketing strategies that drive leasing success, resident retention, and revenue growth across our BTR assets.
- Work closely with the Essence Communities Senior Leadership Team ensuring value add and continuous improvement as we scale.
- Own the success of our MarTech ecosystem — ensuring seamless integration, powerful insights, and next level personalisation.
- Lead, coach, and inspire the marketing team to deliver exceptional results.
- Build strong relationships with BTR clients and stakeholders while representing Essence in pitches and key forums.
- Deliver data driven campaigns, brand storytelling, and innovative solutions that fuel our continued expansion.
What We’re Looking For
- 10+ years in marketing with at least 5 years in a senior role focused on residential property, BTR, student accommodation, or similar.
- Deep expertise in marketing technology stacks (HubSpot, Salesforce, Google Analytics, automation tools, etc.).
- A proven track record of driving occupancy and revenue through integrated marketing campaigns.
- Strong leadership, stakeholder management, and analytical skills.
- Success in driving high performing teams and providing exceptional people leadership, training and mentoring.
- Passion for the living sector and a desire to create exceptional resident experiences.
- Unrestricted working rights in Australia & Valid National Police Check.
Why Join UniLodge Living Group?
- Real Impact: Your work will directly shape one of Australia’s fastest growing asset classes.
- Growth Opportunity: Be part of a dynamic, ambitious group with a strong pipeline of new BTR projects.
- Collaborative Culture: Work alongside passionate professionals who value innovation, accountability, and great outcomes.
- Hybrid Flexibility: Based in vibrant Brisbane CBD with a hybrid working model.
- Competitive Package: Attractive remuneration, professional development, and the chance to grow with a market leader.
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