Full Time/Part Time / Freelance Digital Marketing Specialist – Paid Ads & Lead Generation
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Key skills for this role
Role Overview
Bayshire Properties is seeking an experienced Digital Marketing Specialist focused on performance marketing and measurable lead generation.
The role is focused on paid acquisition, tracking, lead generation, retargeting, and conversion optimization rather than primarily organic social media, graphic design, or content posting.
The expected customer journey is ad to landing page to lead, follow-up, retargeting, appointment, and sale.
Key Skills for This Role
Full Job Posting
Role Overview
Bayshire Properties is seeking an experienced Digital Marketing Specialist focused on performance marketing and measurable lead generation.
The role is focused on paid acquisition, tracking, lead generation, retargeting, and conversion optimization rather than primarily organic social media, graphic design, or content posting.
The expected customer journey is ad to landing page to lead, follow-up, retargeting, appointment, and sale.
Key Responsibilities
- Create and optimize Meta Ads, Google Ads, TikTok, and LinkedIn paid campaigns.
- Manage GA4, Google Tag Manager, conversion tracking, pixels, events, and attribution.
- Build retargeting audiences and strategies using website visitors, previous leads, and permitted customer or lead email databases.
- Design and improve sales funnels, lead-generation funnels, and landing-page conversion rates.
- Analyze CPL, CPA, conversion rates, ROAS, and other key performance indicators.
- Conduct A/B testing and make data-driven adjustments to underperforming campaigns.
- Provide clear weekly reporting with results, issues, actions, and recommendations.
Required Experience
- Strong hands-on experience with Meta Ads Manager, Google Ads, Google Analytics 4, and Google Tag Manager.
- Experience with Meta Pixel, Conversion API concepts, Google conversion tracking, TikTok Ads Manager, and LinkedIn Campaign Manager.
- Experience with retargeting, remarketing, customer-list or CRM-based audience targeting, landing pages, and lead-generation funnels.
- Experience with conversion-rate optimization, A/B testing, campaign reporting, and analytics.
- Ability to work independently, test strategies, review data, and remain accountable for campaign performance.
Evidence of Results
- Candidates should be able to demonstrate campaigns they personally managed and advertising budgets they were responsible for.
- Candidates should provide examples of improvements in CPL, CPA, ROAS, or conversion rates.
- Experience generating leads for service-based businesses and building or optimizing sales funnels or landing pages is requested.
Application Information
- Applications should state paid advertising experience, personally managed platforms, campaign examples, approximate monthly spend, GA4 and Google Tag Manager experience, conversion improvements, funnel examples, rate expectations, and weekly availability.
Pay
- Pay starts at AED300 per day.
Work Location
- The role is described as hybrid remote in Dubai, UAE.
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