Freelance PR & Communications Specialist
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Key skills for this role
Role Overview
The agency is building a network of experienced freelance PR and communications specialists across key sectors.
The opportunity is freelance only and is not a permanent, full-time, or salaried position.
Specialists should have deep sector expertise and strong knowledge of the UAE/MENA media landscape.
Freelancers may work on a project, campaign, or ongoing retainer basis.
Key Skills for This Role
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About The PR Circle
The PR Circle is a Dubai-based B2B communications and events agency combining B2B PR strategy with consumer-brand storytelling.
The agency helps B2B organisations secure media coverage, build brand authority, and create relevance with decision-makers.
Its work includes CEO positioning, thought leadership, industry events, and human-centred campaigns.
Opportunity Overview
The agency is building a network of experienced freelance PR and communications specialists across key sectors.
The opportunity is freelance only and is not a permanent, full-time, or salaried position.
Specialists should have deep sector expertise and strong knowledge of the UAE/MENA media landscape.
Freelancers may work on a project, campaign, or ongoing retainer basis.
Target Sectors
- Real estate and property.
- Technology, AI, and SaaS.
- Fintech and financial services.
- Automotive and mobility.
- Corporate and B2B communications.
Potential Project Support
- Develop PR strategies and campaign ideas.
- Identify newsworthy angles and story opportunities.
- Conduct media mapping and targeted journalist outreach.
- Pitch stories and secure earned media coverage.
- Develop thought leadership and executive positioning.
- Prepare press releases, media pitches, and communications materials.
- Support media briefings, interviews, and speaking opportunities.
- Support client communications and PR campaigns.
- Provide strategic counsel and sector-specific insight.
Qualifications
- Proven experience in PR, communications, or corporate communications.
- Strong specialist knowledge in one or more target sectors.
- Established UAE/MENA journalist and media relationships.
- Demonstrable experience securing earned media coverage.
- Excellent writing, pitching, and storytelling skills.
- Ability to work independently and take ownership of a brief.
- Strategic approach with the ability to advise, challenge, and bring ideas.
- Experience with senior executives or corporate clients is highly desirable.
- Agency experience is advantageous but not essential.
- UAE or wider MENA experience is strongly preferred.
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