FREELANCE - Digital Marketing Specialist
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Gen Plus Group is looking for a hands-on, full-stack Digital Marketing Specialist to own the entire digital funnel end-to-end. The role requires expertise in campaign strategy, paid media, copywriting, CRM, and analytics.
Key Skills for This Role
Responsibilities
- Own digital campaigns end to end, from initial strategy and set up through to launch, day to day management, and ongoing optimization
- Build full funnel campaigns across paid search, paid social, display, email, and retargeting
- Plan campaign structures, audiences, budgets, bidding, and tracking
- Run continuous A/B testing on creative, copy, audiences, and bids
- Set up, launch, and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads from scratch
- Manage and optimize all live ad accounts, adjusting targeting, bids, budgets, and creative to hit CPA and ROAS targets
- Own conversion tracking and pixel/tag set up (Google Tag Manager, Meta Pixel, conversion APIs)
- Write sharp, high performing ad copy, landing page copy, email sequences, and social content
- Carry out keyword research to find highest performing, highest intent terms
- Manage CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation
- Use Apollo for prospecting, list building, data enrichment, and outbound lead generation
- Monitor performance metrics and KPIs (CTR, CPC, CPA, ROAS, LTV, conversion rate) and report clearly to stakeholders
Requirements
- 5+ years in digital marketing with a focus on performance marketing, ideally in a B2B and/or agency environment
- Proven track record of building, running, and optimizing successful campaigns across multiple channels
- Hands on experience with Apollo (prospecting, enrichment, outbound lead gen)
- Hands on experience with SEMrush (keyword research, competitor analysis, SEO)
- Hands on experience setting up and managing Google Ads, Meta Ads Manager, and LinkedIn Ads from scratch
- Strong copywriting skills and ability to research and select high performing keywords
- Experience managing CRM, email automation, and lead nurture workflows
- Strong analytical skills and confidence with tools like Google Analytics/GA4, Adobe Analytics, or similar
- Solid understanding of A/B testing, conversion tracking, and optimization tools and methods
- Excellent communication skills, able to present complex data and ideas clearly
- Strong project management skills, comfortable juggling multiple priorities and deadlines
Full Job Posting
Role Overview
- We're looking for a hands on, full stack Digital Marketing Specialist who genuinely knows it all, someone who can own the entire digital funnel end to end, from strategy and campaign build to copywriting, keyword research, paid media execution, CRM, and optimisation.
- This role suits someone who is confident driving strategy forward and contributing fresh thinking, rather than working solely from briefs.
What you'll be responsible for
- Own digital campaigns end to end, from initial strategy and set up through to launch, day to day management, and ongoing optimisation.
- Build full funnel campaigns across paid search, paid social, display, email, and retargeting that drive acquisition, engagement, and revenue.
- Plan campaign structures, audiences, budgets, bidding, and tracking before anything goes live.
- Run continuous A/B testing on creative, copy, audiences, and bids, using the results to sharpen performance.
- Set up, launch, and manage campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads from scratch.
- Manage and optimise all live ad accounts, adjusting targeting, bids, budgets, and creative to hit and beat CPA and ROAS targets.
- Own conversion tracking and pixel/tag set up (Google Tag Manager, Meta Pixel, conversion APIs) so every campaign is measured accurately.
- Write sharp, high performing ad copy, landing page copy, email sequences, and social content tailored to each channel and audience.
- Carry out keyword research to find the highest performing, highest intent terms and continually refine based on what's actually converting.
- Use SEMrush for keyword research, competitor analysis, SEO opportunities, and campaign planning.
- Manage CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation, to convert and retain customers.
- Use Apollo for prospecting, list building, data enrichment, and outbound lead generation.
Requirements
- 5+ years in digital marketing with a focus on performance marketing, ideally in a B2B and/or agency environment.
- A proven track record of building, running, and optimising successful campaigns across multiple channels.
- Essential hands on experience with Apollo (prospecting, enrichment, outbound lead gen).
- Essential hands on experience with SEMrush (keyword research, competitor analysis, SEO).
- Hands on experience setting up and managing Google Ads, Meta Ads Manager, and LinkedIn Ads from scratch.
- Strong copywriting skills and the ability to research and select high performing keywords.
- Experience managing CRM, email automation, and lead nurture workflows.
- Strong analytical skills and confidence with tools like Google Analytics / GA4, Adobe Analytics, or similar.
- Solid understanding of A/B testing, conversion tracking, and optimisation tools and methods.
- Excellent communication skills, able to present complex data and ideas clearly and turn them into action.
- Strong project management skills, comfortable juggling multiple priorities and deadlines in a fast paced environment.
The kind of person we're looking for
- Proactive you spot the opportunity and act on it before you're asked.
- Dynamic you move fast, adapt, and thrive when things change.
- Full of ideas you bring genuine creativity and a constant stream of things worth testing.
- Deeply knowledgeable you understand the why behind every channel, metric, and tactic, not just the how.
- Self starting and accountable you own outcomes and don't need chasing.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Gen Plus Group
Senior PR Account Manager
جدة, KSA
GEN PLUS Group seeks an enthusiastic Senior PR Account Manager to develop and implement public relations strategies, manage client communications, and lead a small team. You will collaborate with executives and cross-fun
Strategic Comms (Financial Sector) with 15+ years Experience
الرياض, KSA
Gen Plus Group is seeking a seasoned Strategic Communications professional with deep expertise in the financial industry for a part-time, ongoing consultancy role. The role involves providing senior counsel, narrative de
Content Creator
الرياض, KSA
Gen Plus Group seeks a creative Content Creator / Social Media Manager to support the digital presence of an automotive client in Riyadh. The role involves creating, shooting, editing, and publishing social-first content
Community Manager
الرياض, KSA
Gen Plus Group seeks a Community Manager to be the voice and face of client brands online, creating and maintaining engaged online communities. The role involves developing community engagement strategies, content creati
Digital Marketing Specialist
Dubai, UAE
We're looking for a hands-on, full-stack Digital Marketing Specialist who genuinely knows it all, someone who can own the entire digital funnel end to end, from strategy and campaign build to copywriting, keyword researc
Community Manager
الرياض, KSA
As a Community Manager, you will be the voice and face of the client’s brand online, responsible for creating and maintaining a thriving and engaged online community. You will work closely with the Account Management tea
PR Account Executive
جدة, KSA
About Plus Group The Gen Plus Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the ‘Plus’ philosophy, we go beyond the ordinary to create m
Account Manager- Creative Agency
الرياض, KSA
About Us The Gen Plus Group is a vibrant global collective of agencies reshaping industry norms with a commitment to creativity and surpassing expectations. Rooted in the 'Plus' philosophy, our dedication goes beyond the
Senior PR Account Manager
جدة, KSA
Strategic Comms (Financial Sector) with 15+ years Experience
الرياض, KSA
Content Creator
الرياض, KSA
Community Manager
الرياض, KSA
Digital Marketing Specialist
Dubai, UAE
Community Manager
الرياض, KSA
PR Account Executive
جدة, KSA
Account Manager- Creative Agency
الرياض, KSA