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Freelance Creative Director
Legend Jewelry
Dubai, UAE
Freelance
Director
Onsite
3 weeks ago
Brand Identity DevelopmentVisual StorytellingCreative StrategyArt DirectionCampaign DevelopmentLuxury Branding
Free
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Brand Identity DevelopmentVisual StorytellingCreative Strategy
About the Role
Legend Jewelry seeks a Freelance Creative Director to lead the creative vision for a new luxury jewellery brand in Dubai. The role involves developing brand identity, visual storytelling, and overseeing campaigns.
Key Skills for This Role
Brand Identity DevelopmentVisual StorytellingCreative StrategyArt DirectionCampaign DevelopmentLuxury Branding
Responsibilities
- Develop and execute the overall creative direction for the luxury jewellery brand
- Create and define the brand identity, visual language, and storytelling strategy
- Lead creative concepts for campaigns, photoshoots, videos, social media content, and marketing materials
- Collaborate with photographers, videographers, content creators, designers, and marketing teams to ensure brand consistency
- Oversee art direction for product launches, advertising campaigns, digital content, and promotional materials
- Develop mood boards, creative briefs, and brand guidelines
- Ensure all creative outputs reflect a premium luxury image and align with the brand's positioning
- Stay updated on luxury, fashion, jewellery, and lifestyle trends within the GCC and international markets
Requirements
- Proven experience as a Creative Director, Brand Director, Art Director, or similar creative leadership role
- Mandatory experience working with luxury brands, preferably in jewellery, fashion, beauty, watches, or premium lifestyle industries
- Strong expertise in branding, visual storytelling, creative strategy, and campaign development
- Excellent understanding of luxury consumer behavior and premium brand positioning
- Ability to manage multiple creative projects and meet deadlines
- Strong communication and presentation skills
- Based in Dubai or available to work on site when required
- Portfolio showcasing relevant luxury branding and creative projects
Full Job Posting
About the Role
- We are launching a new luxury jewellery brand in Dubai and are seeking an experienced Freelance Creative Director to develop and lead the brand's creative vision.
- The ideal candidate will have a strong background in luxury branding, fashion, jewellery, and premium lifestyle sectors.
Key Responsibilities
- Develop and execute the overall creative direction for the luxury jewellery brand.
- Create and define the brand identity, visual language, and storytelling strategy.
- Lead creative concepts for campaigns, photoshoots, videos, social media content, and marketing materials.
- Collaborate with photographers, videographers, content creators, designers, and marketing teams to ensure brand consistency.
- Oversee art direction for product launches, advertising campaigns, digital content, and promotional materials.
- Develop mood boards, creative briefs, and brand guidelines.
- Ensure all creative outputs reflect a premium luxury image and align with the brand's positioning.
- Stay updated on luxury, fashion, jewellery, and lifestyle trends within the GCC and international markets.
Requirements
- Proven experience as a Creative Director, Brand Director, Art Director, or similar creative leadership role.
- Mandatory experience working with luxury brands, preferably in jewellery, fashion, beauty, watches, or premium lifestyle industries.
- Strong expertise in branding, visual storytelling, creative strategy, and campaign development.
- Excellent understanding of luxury consumer behavior and premium brand positioning.
- Ability to manage multiple creative projects and meet deadlines.
- Strong communication and presentation skills.
- Based in Dubai or available to work on site when required.
Portfolio Requirements
- Updated CV or professional profile.
- Portfolio showcasing relevant luxury branding and creative projects.
- Examples of luxury brands previously worked with.
- Links to websites, campaigns, social media accounts, or creative work.
Preferred Qualifications
- Previous experience launching or rebranding luxury jewellery brands.
- Experience working with GCC and Middle East luxury markets.
- Network of creative professionals including photographers, videographers, stylists, and designers.
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