Founding Marketing Lead
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Key skills for this role
About the Role
Flatgigs seeks a Founding Marketing Lead for an early-stage AI startup in sports technology. You will own brand and demand from the ground up, including positioning, content, social, campaigns, and top-of-funnel growth.
Key Skills for This Role
Responsibilities
- Own brand and demand from the ground up: positioning, content, social, campaigns, and top of funnel growth
- Define how the company sounds and shows up
- Build the marketing engine from scratch
Requirements
- At least 3+ years in growth, brand, or product marketing, including real time at an early stage startup (seed to Series A)
- Experience building a brand and demand engine from near zero
- Experience marketing to consumers or through a business channel to reach consumers (B2B2C)
- Hands on operator who can set positioning and create content and campaigns without a big team or agency
- Self directed and comfortable with ambiguity; able to carry a function solo, part time, and async
Full Job Posting
The role
- Own brand and demand from the ground up: positioning, content, social, campaigns, and top of funnel growth. You'll define how we sound and show up, and build the marketing engine from scratch. This is a marketing and brand role, not sales the founder owns partnerships and deal closing.
Requirements
- At least 3+ years in growth, brand, or product marketing, including real time at an early stage startup (seed to Series A)
- You've built a brand and a demand engine from near zero, not just optimised an existing one
- Experience marketing to consumers, or through a business channel to reach consumers (B2B2C). Backgrounds we like: two sided marketplaces, consumer subscription apps, fintech, D2C, health/fitness, edtech, gaming, or B2B platforms
- A hands on operator who can both set the positioning and make the content and campaigns yourself, without a big team or agency
- Self directed and comfortable with ambiguity. You can carry a function solo, part time, and async
Bonus
- Interest or background in sports, sports tech, or football
- GCC / MENA market experience
- Content creation or design skills
Terms
- Equity led, part time (8 12 hours a week) now, with a path to full time co founder as we scale.
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