indeed
Founding Head of Ecommerce – New Brand
American Tall
Mississauga, CAN
Full Time
Director
6 days ago
Ecommerce StrategyShopifyConversion Rate OptimizationA/B TestingGoogle Analytics 4Looker
Free
Job Fit Check
Base Career helps you apply smarter for this job.
?%
Ready to ScanKey skills for this role
Ecommerce StrategyShopifyConversion Rate Optimization
About the Role
American Tall seeks a Founding Head of Ecommerce to build and lead the digital strategy for a new DTC apparel brand launching in Spring 2027. The role involves defining the website experience, driving commercial performance, and building the ecommerce function from the ground up.
Key Skills for This Role
Ecommerce StrategyShopifyConversion Rate OptimizationA/B TestingGoogle Analytics 4Looker
Responsibilities
- Develop and manage the long term ecommerce vision, strategy, and operating roadmap
- Establish governance, priorities, and success metrics that align ecommerce initiatives with broader business objectives
- Identify opportunities to accelerate growth through customer experience improvements, technology, merchandising, and innovation
- Evaluate emerging trends, tools, and technologies that strengthen digital capabilities
- Own overall performance of the website channel including revenue, conversion, AOV, customer retention, and profitability
- Continuously optimize the customer journey from acquisition through checkout and post purchase
- Develop data driven strategies that improve customer engagement and commercial outcomes
- Champion experimentation through A/B testing, personalization, and continuous optimization
- Establish scalable ecommerce processes, governance, and best practices
- Lead platform enhancements, technology initiatives, and website evolution
- Evaluate, negotiate, and manage relationships with external agencies, software vendors, and strategic partners
- Develop reporting frameworks and dashboards that provide actionable business insights
Requirements
- 7+ years of progressive ecommerce experience within a DTC, retail, or consumer brand environment
- Demonstrated success developing and executing ecommerce strategies that drive measurable business growth on Shopify
- Experience launching, scaling, or transforming ecommerce businesses, digital channels, or emerging brands
- Proven experience leading cross functional initiatives involving marketing, creative, product, technology, and operations
- Experience managing Shopify storefronts and the broader ecommerce technology ecosystem
- Experience evaluating and implementing ecommerce technologies, digital platforms, and third party solutions
- Experience managing external agencies, technology partners, and vendor relationships
- Previous leadership experience building, mentoring, and developing high performing teams is strongly preferred
Full Job Posting
The Role
- Founding Head of Ecommerce for a new DTC apparel brand launching Spring 2027
- Responsible for defining how customers experience the website on Shopify
- Build the strategy, operating model, and roadmap for long term digital growth
Job Duties and Responsibilities
- Develop and manage the long term ecommerce vision, strategy, and operating roadmap
- Establish governance, priorities, and success metrics
- Identify opportunities to accelerate growth through customer experience improvements, technology, merchandising, and innovation
- Evaluate emerging trends, tools, and technologies
- Own overall performance of the website channel including revenue, conversion, AOV, customer retention, and profitability
- Continuously optimize the customer journey from acquisition through checkout and post purchase
- Develop data driven strategies that improve customer engagement and commercial outcomes
- Champion experimentation through A/B testing, personalization, and continuous optimization
- Establish scalable ecommerce processes, governance, and best practices
- Lead platform enhancements, technology initiatives, and website evolution
- Evaluate, negotiate, and manage relationships with external agencies, software vendors, and strategic partners
- Develop reporting frameworks and dashboards that provide actionable business insights
Experience, Education, & Designations
- 7+ years of progressive ecommerce experience within a DTC, retail, or consumer brand environment
- Demonstrated success developing and executing ecommerce strategies on Shopify
- Experience launching, scaling, or transforming ecommerce businesses
- Proven experience leading cross functional initiatives
- Experience managing Shopify storefronts and the broader ecommerce technology ecosystem
- Experience evaluating and implementing ecommerce technologies
- Experience managing external agencies, technology partners, and vendor relationships
- Previous leadership experience building, mentoring, and developing high performing teams is strongly preferred
Knowledge, Skills, & Attributes
- Strategic thinker with ability to translate long term vision into practical execution
- Strong commercial and financial acumen
- Deep understanding of ecommerce operations, merchandising, digital customer journeys, and conversion optimization
- Advanced analytical capabilities with experience leveraging data
- Strong knowledge of Shopify, Google Analytics 4, Google Tag Manager, Looker
- Experience with A/B testing platforms, personalization tools, customer behavior analytics, and CRO methodologies
- Exceptional project management and organizational skills
- Outstanding communication and stakeholder management skills
- A builder's mindset – comfortable navigating ambiguity
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career