indeed
Founding Ecommerce Lead – New Brand
American Tall
Mississauga, CAN
Full Time
Lead
6 days ago
ShopifyGoogle Analytics 4Google Tag ManagerLookerKlaviyoMicrosoft Clarity
Free
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ShopifyGoogle Analytics 4Google Tag Manager
About the Role
American Tall is seeking a Founding Ecommerce Lead to manage the Shopify storefront for a new DTC apparel brand launching in Spring 2027. You will drive revenue growth, optimize the customer journey, and execute merchandising strategies in a fast-paced startup environment.
Key Skills for This Role
ShopifyGoogle Analytics 4Google Tag ManagerLookerKlaviyoMicrosoft Clarity
Responsibilities
- Support day to day management of Shopify storefront and all its elements
- Monitor sales performance and identify opportunities to improve growth
- Help execute promotions, product launches, and merchandising strategies
- Continuously improve the customer journey from homepage through checkout
- Ensure products, collections, pricing, and promotions are presented accurately
- Improve navigation, merchandising, and overall shopping experience
- Identify customer pain points and implement practical improvements
- Work closely with creative partners to bring campaigns and new launches to life
- Track key ecommerce metrics including revenue, conversion, AOV, and customer retention
- Build reports that help the team understand what's working and what isn't
- Use customer insights to recommend improvements across the business
- Support experimentation through testing and continuous optimization
Requirements
- 4+ years of ecommerce experience in a DTC environment
- Proven experience managing a Shopify storefront
- Demonstrated success driving ecommerce growth through merchandising, conversion optimization, and customer experience improvements
- Experience with merchandising, promotional planning, and ecommerce trading calendars
- Experience working cross functionally with marketing, operations, creative, and other business functions
- Experience managing external agencies and third party partners
- Strong analytical, commercial, and financial acumen
- Proficiency with Shopify and the broader ecommerce ecosystem
- Knowledgeable and skilled with Google Analytics 4, Google Tag Manager, and Looker or similar BI platforms
- Knowledgeable and skilled using Klaviyo, Microsoft Clarity, or similar tools
Full Job Posting
About the Opportunity
- We are building a new direct to consumer apparel brand launching in Spring 2027.
- This is an opportunity to join as one of our founding employees, making key decisions and building the foundation from pre launch.
- We're looking for builders who embrace uncertainty, move with urgency, take ownership, and are driven to create something exceptional.
Job Duties & Responsibilities
- Support day to day management of Shopify storefront and all its elements.
- Monitor sales performance and identify opportunities to improve growth.
- Help execute promotions, product launches, and merchandising strategies.
- Continuously improve the customer journey from homepage through checkout.
- Ensure products, collections, pricing, and promotions are presented accurately.
- Improve navigation, merchandising, and overall shopping experience.
- Identify customer pain points and implement practical improvements.
- Work closely with creative partners to bring campaigns and new launches to life.
- Track key ecommerce metrics including revenue, conversion, AOV, and customer retention.
- Build reports that help the team understand what's working and what isn't.
- Use customer insights to recommend improvements across the business.
- Support experimentation through testing and continuous optimization.
Experience, Education, & Designations
- 4+ years of ecommerce experience in a direct to consumer (DTC) environment.
- Proven experience managing a Shopify storefront.
- Demonstrated success driving ecommerce growth through merchandising, conversion optimization, and customer experience improvements.
- Experience with merchandising, promotional planning, and ecommerce trading calendars.
- Experience working cross functionally with marketing, operations, creative, and other business functions.
- Experience managing external agencies and third party partners.
- Experience working in an early stage or high growth business is considered an asset.
Knowledge, Skills, & Attributes
- Strong analytical, commercial, and financial acumen, with the ability to translate data into actionable insights.
- Proficiency with Shopify and the broader ecommerce ecosystem.
- Knowledgeable and skilled with Google Analytics 4 (GA4), Google Tag Manager, and Looker or similar business intelligence platforms.
- Knowledgeable and skilled using Klaviyo, Microsoft Clarity, or similar customer engagement and behavioral analytics tools.
- Familiarity with A/B testing platforms and conversion rate optimization (CRO) methodologies is considered a strong asset.
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