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Field Marketing Manager (Remote)
Moneythor
Dubai, UAE
Full Time
Manager
Hybrid
3 weeks ago
Field MarketingDemand GenerationIntegrated Campaign ManagementAccount Based MarketingEvent PlanningSalesforce
Free
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Field MarketingDemand GenerationIntegrated Campaign Management
About the Role
Moneythor seeks an ambitious Field Marketing Manager to drive pipeline and revenue growth across key markets globally. You will design and execute integrated B2B marketing programs, manage events, ABM, and multi-channel campaigns, working closely with sales.
Key Skills for This Role
Field MarketingDemand GenerationIntegrated Campaign ManagementAccount Based MarketingEvent PlanningSalesforce
Responsibilities
- Work with Sales to develop and execute field marketing programs that generate qualified pipeline and contribute directly to revenue goals
- Align marketing activities to regional sales priorities, target accounts, and growth objectives
- Support opportunity acceleration through targeted campaigns, executive engagement and event led programs
- Track campaign performance and continuously optimise activities based on pipeline and revenue impact
- Plan and execute integrated marketing campaigns across email, events, webinars, social media, paid digital channels, content syndication, and partner programs
- Develop campaign strategies tailored to different stages of the buyer journey
- Coordinate with internal stakeholders and external agencies to ensure campaigns are delivered on time and achieve agreed KPIs
- Manage campaign budgets and maximise ROI across marketing investments
- Lead the planning and execution of industry conferences, executive roundtables, webinars, and partner events
- Develop and execute account based marketing initiatives focused on strategic target accounts
Requirements
- 6+ years of B2B marketing experience, preferably in fintech, financial services technology, SaaS, enterprise software, or banking technology
- Proven experience and success in partnering closely with sales teams to drive pipeline and achieve revenue outcomes
- Strong understanding of field marketing, demand generation, and integrated campaign management
- Experience executing campaigns across multiple channels including email, events, webinars, social media, content marketing, and paid digital
- Demonstrated ability to manage multiple projects and stakeholders simultaneously
- Strong analytical skills with experience measuring campaign performance and business impact
- Experience using Salesforce CRM and familiarity with lead management, attribution, pipeline reporting, and marketing performance metrics
- Excellent written, verbal, and presentation skills
- Self starter with strong organisational skills and the ability to work independently in a fast paced, global environment
Full Job Posting
About Moneythor
- Moneythor is an award winning financial technology company that provides a real time, data driven personalisation and engagement platform for banks and financial institutions worldwide.
- Moneythor is headquartered in Singapore and with presence in London, Paris, Tokyo, Dubai, and further expansion in progress.
Role Summary
- We are looking for an ambitious, commercially minded Field Marketing Manager to help accelerate Moneythor's growth across key markets globally.
- This is a highly collaborative role that sits at the intersection of marketing and sales.
- You will report into Head of Sales, with a dotted line into the Head of Marketing.
- You will be required to design and execute integrated marketing programs that generate pipeline, accelerate opportunities, and support revenue growth.
Responsibilities
- Work with Sales to develop and execute field marketing programs that generate qualified pipeline and contribute directly to revenue goals.
- Align marketing activities to regional sales priorities, target accounts, and growth objectives.
- Support opportunity acceleration through targeted campaigns, executive engagement and event led programs.
- Track campaign performance and continuously optimise activities based on pipeline and revenue impact.
- Plan and execute integrated marketing campaigns across email, events, webinars, social media, paid digital channels, content syndication, and partner programs.
- Develop campaign strategies tailored to different stages of the buyer journey.
- Coordinate with internal stakeholders and external agencies to ensure campaigns are delivered on time and achieve agreed KPIs.
- Manage campaign budgets and maximise ROI across marketing investments.
- Lead the planning and execution of industry conferences, executive roundtables, webinars, and partner events.
- Work with sales teams to identify target attendees and maximise event driven pipeline opportunities.
- Develop pre event, onsite, and post event engagement strategies to drive measurable outcomes.
- Develop and execute account based marketing initiatives focused on strategic target accounts and priority banking prospects.
Requirements
- 6+ years of B2B marketing experience, preferably in fintech, financial services technology, SaaS, enterprise software, or banking technology.
- Proven experience and success in partnering closely with sales teams to drive pipeline and achieve revenue outcomes.
- Strong understanding of field marketing, demand generation, and integrated campaign management.
- Experience executing campaigns across multiple channels including email, events, webinars, social media, content marketing, and paid digital.
- Demonstrated ability to manage multiple projects and stakeholders simultaneously.
- Strong analytical skills with experience measuring campaign performance and business impact.
- Experience using Salesforce CRM and familiarity with lead management, attribution, pipeline reporting, and marketing performance metrics.
- Excellent written, verbal, and presentation skills.
- Self starter with strong organisational skills and the ability to work independently in a fast paced, global environment.
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