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Field Marketing Manager

Brilyant UAE
Dubai, UAE
Full-time
Mid-Senior
Onsite
Discovered 1 weeks ago
B2B demand generationField marketingGo-to-market strategyAccount-based marketingPartner marketing and co-sell campaignsMarket Development Funds management
Free

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B2B demand generationField marketingGo-to-market strategy
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Company Overview

Brilyant is a global systems integrator and managed services provider focused on high-performance workplaces and infrastructure.

The company reports more than 8,000 clients, partnerships with over 50 industry leaders, and operations across more than 14 international offices.

Role Overview

The Field Marketing Manager will build, scale, and optimize pipeline-generation and go-to-market growth engines across the MENA region.

The role focuses on full-funnel demand generation, account-based marketing, partner co-sell campaigns, webinars, and CXO personal branding.

The manager will work with sales leadership and SDR teams to convert target enterprise accounts into active sales opportunities.

Key Responsibilities

  • Build demand-generation and go-to-market frameworks for target enterprise accounts.
  • Map ideal customer profiles and buyer personas to create messaging, funnel processes, and attribution tracking.
  • Scale partner marketing, Market Development Funds, and OEM co-sell campaigns.
  • Manage field conferences, CXO roundtables, and webinar series.
  • Build ABM programs for mid-market and enterprise decision-makers in BFSI, healthcare, logistics, and technology.
  • Create SDR playbooks, messaging libraries, dashboards, and feedback loops.
  • Execute CXO personal-branding and organic content programs.
  • Implement marketing automation, lead scoring, and standard operating procedures.
  • Coordinate campaigns across design, content, LinkedIn, Google Ads, and cold outbound channels.

Required Skills and Experience

  • 5 to 10 years of experience in B2B demand generation, field marketing, or go-to-market roles.
  • Experience in SaaS, IT services, or systems integrator environments.
  • Multi-channel campaign experience across ABM, webinars, email, LinkedIn, PPC, and SEO.
  • Hands-on sales enablement experience with SDR or BDR playbooks.
  • Expertise in co-sell programs, Market Development Funds, and joint partner marketing.
  • Proficiency with CRMs and marketing technology tools such as HubSpot, Zoho, Pipedrive, LinkedIn Sales Navigator, Smartlead, Instantly, or Beehiiv.
  • Experience with marketing automation, analytics, lead scoring, and pipeline attribution.
  • Ability to build digital intellectual property that converts audience interest into pipeline.
  • Bachelor's or master's degree in marketing, communications, business administration, or a related field.

What the Company Offers

  • Competitive salary aligned with regional enterprise marketing standards.
  • Performance incentives and annual bonuses linked to pipeline generation and regional revenue growth.
  • Medical insurance and wellness coverage for the employee and family.
  • Paid learning and development opportunities.
  • Access to technology infrastructure, productivity tools, and hardware packages.
  • Global exposure to technology partners, enterprise clients, and leadership teams.

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