Field Marketing Manager

Responsibilities

• Act as the primary contact for all marketing activities in the Middle East aligning regional priorities with global marketing programmes
• Build strong relationships with sales teams to ensure effective lead follow-up and pipeline acceleration
• Plan and execute regional events including trade shows, conferences, executive dinners and bespoke experiences
• Develop and manage multi-channel marketing campaigns that target specific accounts and sectors
• Lead the execution of regional account-based marketing (ABM) strategies based on data insights and engagement metrics
• Partner with sales on high-priority deals providing marketing support to accelerate progress through the funnel
• Create targeted marketing assets such as microsites, personalised content and deal-specific collateral
• Monitor lead management processes ensuring timely engagement by the sales team
• Report on campaign performance and ROI using data to demonstrate marketing's impact on revenue goals
• Align marketing spend and activities to support regional business objectives and growth targets

Requirements

• Bachelor’s degree in marketing, communications or related field
• 5+ years of experience in field or regional marketing within a B2B enterprise technology environment
• Strong expertise in event planning including large-scale industry events and smaller executive sessions
• Proven experience developing and executing ABM strategies and targeted campaigns
• Familiarity with CRM and marketing automation tools such as Microsoft Dynamics, Marketo and ABM platforms like Demandbase
• Ability to interpret marketing data and produce actionable insights for campaign optimisation
• Strong project management and stakeholder engagement skills across multiple teams
• Excellent written and verbal communication skills with attention to detail
• Fluency in Arabic and English
• Ability to work independently in a fast-paced, matrixed organisation and meet tight deadlines
• Proficiency in using AI tools to enhance marketing effectiveness through automation, data analysis and content personalisation

Nice to have

We offer/Benefits

• End of service gratuity
• Private healthcare and life insurance
• Employee assistance program
• Wellness program
• Annual air travel allowance for expatriates
• Regular performance feedback and salary reviews
• Global travel medical and accident insurance
• Referral bonuses
• Learning and development opportunities including in-house training and coaching, professional certifications, and courses