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Field Marketing Manager
Turbo Impact
Abu Dhabi, UAE
Full Time
Senior
Hybrid
1 weeks ago
Field MarketingEvent MarketingDemand GenerationAccount Based MarketingCRMMarketing Automation
Free
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Field MarketingEvent MarketingDemand Generation
About the Role
Turbo Impact seeks an experienced Field Marketing Manager to develop and execute regional marketing strategies, manage events and partner initiatives, and collaborate with cross-functional teams.
Key Skills for This Role
Field MarketingEvent MarketingDemand GenerationAccount Based MarketingCRMMarketing Automation
Responsibilities
- Develop and execute field marketing strategies aligned with organizational objectives, regional business priorities, and revenue growth targets
- Plan, manage, and optimize regional marketing campaigns including events, trade shows, conferences, webinars, roadshows, product launches, partner marketing, and customer engagement initiatives
- Collaborate with sales, product marketing, demand generation, channel partners, customer success, business development, and executive leadership to align marketing programs with pipeline and revenue objectives
- Develop localized marketing plans, account based marketing (ABM) initiatives, customer advocacy programs, and partner enablement campaigns tailored to regional markets
- Monitor key performance indicators (KPIs) including marketing qualified leads (MQLs), event ROI, pipeline contribution, customer acquisition, campaign engagement, partner generated revenue, conversion rates, and marketing return on investment (ROI)
- Manage regional marketing budgets, campaign calendars, vendor relationships, agency partnerships, sponsorships, and event logistics to maximize marketing effectiveness
- Analyze campaign performance, customer insights, competitive activity, and market trends to optimize marketing strategies and improve business outcomes
- Create and localize marketing collateral, sales enablement materials, presentations, promotional assets, and digital content to support field teams and customer engagement
- Support product launches, customer workshops, executive briefings, industry events, and partner initiatives to strengthen market presence and customer relationships
- Utilize Customer Relationship Management (CRM) systems, marketing automation platforms, Google Analytics, Microsoft Office Suite, Power BI, Tableau, and business intelligence tools to measure campaign performance and generate actionable insights
- Prepare marketing performance reports, regional dashboards, pipeline analyses, event summaries, and strategic recommendations for senior leadership
- Lead, mentor, and develop field marketing specialists, regional marketing coordinators, and cross functional teams while fostering a culture of innovation, collaboration, customer focus, accountability, and continuous improvement
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, Commerce, or a related field preferred
- Master's degree (MBA or equivalent) or professional certifications in Digital Marketing, Field Marketing, Event Marketing, Google Ads, HubSpot, or equivalent are advantageous
- 5+ years of experience in field marketing, regional marketing, event marketing, demand generation, channel marketing, or related marketing roles
- 2+ years of experience managing field marketing programs, regional campaigns, or cross functional marketing teams preferred
- Strong understanding of field marketing, demand generation, event management, account based marketing (ABM), partner marketing, CRM systems, marketing automation, and campaign analytics
- Experience with CRM platforms, marketing automation systems, Google Analytics, Microsoft Office Suite, Power BI, Tableau, event management platforms, and digital marketing tools
- Strong leadership, analytical, organizational, project management, and problem solving skills
- Excellent communication, stakeholder management, presentation, relationship building, and cross functional collaboration abilities
- Ability to execute high impact regional marketing initiatives that strengthen customer engagement, generate qualified pipeline, and support revenue growth
- Ability to work independently in remote and hybrid environments with travel as required
Full Job Posting
About Us
- We are a growth focused organization committed to delivering impactful marketing programs that strengthen brand awareness, generate demand, and drive revenue growth.
- Our teams collaborate across marketing, sales, product marketing, customer success, channel partners, business development, operations, and executive leadership to create localized marketing strategies.
The Role
- We are seeking an experienced Field Marketing Manager to develop and execute regional marketing strategies that generate qualified pipeline, increase brand visibility, and support sales performance.
- The ideal candidate will lead field marketing campaigns, manage regional events and partner initiatives, and collaborate closely with cross functional teams to deliver measurable business results.
Key Responsibilities
- Develop and execute field marketing strategies aligned with organizational objectives, regional business priorities, and revenue growth targets
- Plan, manage, and optimize regional marketing campaigns including events, trade shows, conferences, webinars, roadshows, product launches, partner marketing, and customer engagement initiatives
- Collaborate with sales, product marketing, demand generation, channel partners, customer success, business development, and executive leadership to align marketing programs with pipeline and revenue objectives
- Develop localized marketing plans, account based marketing (ABM) initiatives, customer advocacy programs, and partner enablement campaigns tailored to regional markets
- Monitor key performance indicators (KPIs) including marketing qualified leads (MQLs), event ROI, pipeline contribution, customer acquisition, campaign engagement, partner generated revenue, conversion rates, and marketing return on investment (ROI)
- Manage regional marketing budgets, campaign calendars, vendor relationships, agency partnerships, sponsorships, and event logistics to maximize marketing effectiveness
- Analyze campaign performance, customer insights, competitive activity, and market trends to optimize marketing strategies and improve business outcomes
- Create and localize marketing collateral, sales enablement materials, presentations, promotional assets, and digital content to support field teams and customer engagement
- Support product launches, customer workshops, executive briefings, industry events, and partner initiatives to strengthen market presence and customer relationships
- Utilize Customer Relationship Management (CRM) systems, marketing automation platforms, Google Analytics, Microsoft Office Suite, Power BI, Tableau, and business intelligence tools to measure campaign performance and generate actionable insights
- Prepare marketing performance reports, regional dashboards, pipeline analyses, event summaries, and strategic recommendations for senior leadership
- Lead, mentor, and develop field marketing specialists, regional marketing coordinators, and cross functional teams while fostering a culture of innovation, collaboration, customer focus, accountability, and continuous improvement
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, Commerce, or a related field preferred
- Master's degree (MBA or equivalent) or professional certifications in Digital Marketing, Field Marketing, Event Marketing, Google Ads, HubSpot, or equivalent are advantageous
- 5+ years of experience in field marketing, regional marketing, event marketing, demand generation, channel marketing, or related marketing roles
- 2+ years of experience managing field marketing programs, regional campaigns, or cross functional marketing teams preferred
- Strong understanding of field marketing, demand generation, event management, account based marketing (ABM), partner marketing, CRM systems, marketing automation, and campaign analytics
- Experience with CRM platforms, marketing automation systems, Google Analytics, Microsoft Office Suite, Power BI, Tableau, event management platforms, and digital marketing tools
- Familiarity with AI powered marketing technologies, customer data platforms (CDPs), SEO, SEM, social media marketing, and marketing attribution models is advantageous
- Strong leadership, analytical, organizational, project management, and problem solving skills
- Excellent communication, stakeholder management, presentation, relationship building, and cross functional collaboration abilities
- Ability to execute high impact regional marketing initiatives that strengthen customer engagement, generate qualified pipeline, and support revenue growth
- Ability to work independently in remote and hybrid environments with travel as required
What We Offer
- Flexible remote / hybrid work opportunity within the United Arab Emirates
- Competitive compensation package
- Professional development and marketing leadership growth opportunities
- Exposure to integrated marketing strategies, regional market expansion, AI powered marketing technologies, and global go to market initiatives
- Collaborative and performance driven work environment
- Supportive culture focused on innovation, customer success, accountability, and continuous improvement
- Opportunity to lead impactful field marketing programs that accelerate business growth and strengthen market presence
- Clear career progression within field marketing, demand generation, regional marketing, commercial strategy, and executive management functions
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