Field Event Recruitment Coordinator

The Field Event Recruitment Coordinator owns the attendee recruitment strategy for ConnectWise's North American field marketing programs. This role independently develops recruitment strategies, evaluates program performance, recommends investments and optimization opportunities, and partners with Sales and Marketing leadership to maximize pipeline generation and event ROI through executive forums, tradeshows, and regional events.

Essential Duties and Responsibilities:

Owns recruitment strategy for assigned field marketing programs and determines the optimal mix of marketing channels, sales engagement, and outreach tactics to achieve attendance and pipeline goals

Builds a formalized follow-up strategy in line with recruitment plan to feel like a cohesive campaign

Evaluates event performance and makes recommendations to optimize recruitment investment, audience composition, and event mix

Determines target account prioritization and attendee recruitment plans in partnership with Sales leadership

Analyzes historical event performance and metrics and market trends to influence future event recruitment strategies

Recommends changes to event investments, promotional tactics, and campaign execution based on business performance

Serves as the marketing lead for attendee recruitment and follow-up decisions across assigned events

Knowledge, Skills, and/or Abilities Required:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to work independently on projects and processes

Broad theoretical knowledge of applicable work area

Ability to situationally adapt and understand new technology/processes as per business requirement

Experience with marketing automation and outreach tools

Strong organizational skills, with the ability to manage multiple projects or events simultaneously