indeed
Field Enablement Coach
CoLab Software
Toronto, CAN
Senior
3 days ago
Sales CoachingSales MethodologyMEDDPICCSalesforceGongCommunication
Free
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Sales CoachingSales MethodologyMEDDPICC
About the Role
CoLab Software is seeking a Field Enablement Coach to raise the performance bar in live deals by owning call quality, coaching, and continuous learning for customer-facing teams. The role involves reviewing calls, running coaching sessions, and supporting reps to win deals.
Key Skills for This Role
Sales CoachingSales MethodologyMEDDPICCSalesforceGongCommunication
Responsibilities
- Run a weekly call review cadence, scoring recordings against the good/great framework and surfacing coaching priorities
- Operate deal rooms for enterprise opportunities, joining calls live or async to diagnose and coach AEs
- Own the continuous learning calendar with biweekly sessions on sales methodology, objection handling, competitive positioning, and product updates
- Build and maintain the sales mechanics playbook including mutual action plan templates, discovery frameworks, and late stage objection guides
- Track AE performance trends and flag reps needing targeted coaching
Requirements
- 3 6 years of enterprise AE experience, having carried quota in a complex, multi stakeholder sale
- Experience in frontline sales leadership, sales enablement, or coaching high performing B2B sales teams
- Strong coaching instinct and ability to diagnose real problems in calls
- Comfort facilitating in front of 20 50 reps
- Analytical orientation to build scorecards and track trends
- Deep fluency in modern sales methodology and qualification frameworks (MEDDPICC and the 3 Whys)
- Hands on experience with Salesforce and a call recording/conversation intelligence tool like Gong
- Excellent communication and facilitation skills
Full Job Posting
About CoLab
- CoLab is the AI platform for driving stronger engineering decisions, helping mechanical engineering teams bring products to market faster.
- Companies like Ford, Komatsu, and Johnson Controls use CoLab to catch issues earlier and eliminate rework cycles.
About the Role
- Seeking a Field Enablement Coach to raise the performance bar in live deals, owning call quality, coaching, and continuous learning for customer facing teams.
- This is a remote friendly position open to candidates across the United States and Canada.
What you'll do
- Run a weekly call review cadence — reviewing recordings across every deal stage, scoring them against the good/great framework, and surfacing coaching priorities to management.
- Operate deal rooms for enterprise opportunities in key stages — joining calls live or async to diagnose what's stalling and coach the AE on exactly what to do next.
- Own the continuous learning calendar — biweekly sessions on sales methodology, objection handling, competitive positioning, and product updates.
- Build and maintain the sales mechanics playbook — mutual action plan templates, discovery frameworks, and late stage objection guides.
- Track AE performance trends and flag reps who need targeted coaching before issues compound.
- Stay close to live selling yourself, credible enough that reps respect your coaching because you can do the job — not just talk about it.
We'd love to hear from you if you have
- Experience in frontline sales leadership, sales enablement, or coaching high performing B2B sales teams is strongly preferred.
- 3–6 years of enterprise AE experience, having carried quota in a complex, multi stakeholder sale.
- Sold at CoLab already, or a willingness to spend a full quarter in the field before assuming the role.
- A strong coaching instinct — you can watch a call and diagnose the real problem, not just the surface mechanics.
- Comfort facilitating in front of 20–50 reps and holding the room.
- An analytical orientation — you can build a scorecard, track trends, and present findings.
- Deep fluency in modern sales methodology and qualification frameworks — MEDDPICC and the 3 Whys.
- Hands on experience with Salesforce and a call recording / conversation intelligence tool like Gong.
- Excellent communication (written/verbal), facilitation skills, and the ability to break down complex topics to easily train stakeholders.
Nice to have
- A background, degree, or deep understanding of Mechanical Engineering, CAD systems, or PLM data architecture.
- Experience with the wider field tech stack — ZoomInfo, Rattle, or Outreach.
- Experience incorporating AI productivity tools (like ChatGPT and Claude) into workflows or enablement programming.
- Familiarity with additional sales frameworks such as Sandler, Challenger, or Command of the Message.
- Prior experience in rapid growth B2B SaaS, manufacturing tech, or complex enterprise software environments.
Who you'll partner with
- AE Onboarding Manager — you start working with AEs at Day 30 once certified and take ownership of ongoing performance development.
- Technical Enablement Specialist — you route the technical objections you surface in call reviews to the Specialist for curriculum updates or targeted coaching.
- Product Marketing — you pull updated positioning and market intel into the continuous learning calendar and flag gaps in late stage collateral.
- Revenue Excellence — you escalate reps with continuous performance gaps and feed call review insights upward for decisions on curriculum and team structure.
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