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Collaborate with PR agency to identify story opportunities and develop timely, compelling pitch angles aligned to priority narrative beats for both B2B and consumer audiences.
Maximize PR agency performance helping to sharpen briefs, challenge thinking, and ensure proactive, high-quality execution against PMI’s strategic communications goals.
Partner with PR agency (and consult with internal stakeholders, including regional and functional leads) on developing strategy and positioning for global media house moments.
Partner with the broader Marketing organization to source appropriate community or executive spokespeople; vet, prepare, and align them for earned media pitching and engagements.
Use media intelligence and performance insights (e.g., message pull-through, tier-1 quality, topic traction) to identify narrative opportunities and gaps, and to refine story angles and pitching strategy.
Shape earned media strategies that strengthen PMI’s discoverability and influence in search and AI-driven answer environments, ensuring coverage reinforces desired brand perception, priority narratives, and authoritative topic associations.
Independently or collaboratively identify and execute strategic earned opportunities for PMI executives or community spokespeople to reach unaware or new audiences (e.g., third-party events, podcasts, partner activations, key account–adjacent moments).
Partner with PR agency and relevant internal teams to evaluate, secure, and execute selective sponsored opportunities (e.g., panels, conferences, tentpole events) that advance PMI’s narratives and reputational goals.
Assess external opportunities for narrative fit, audience value, and reputational considerations; recommend go/no-go decisions and execute approved engagements end-to-end.
Identify and shape thought leadership platforms (e.g., executive bylines, strategic reports, high-impact forums, and selective partnerships) that reinforce priority narratives and differentiate PMI’s point of view.
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Lead efforts for defined corporate message houses, including maintenance of current proof points, examples, and data, ensuring they reflect evolving business priorities and external context.
Own external narrative governance for assigned topics (message architecture, claims/proof points, and executive-ready guidance), ensuring consistency across earned media, executive platforms, and thought leadership moments.
Define what is included in narrative-specific enablement kits (e.g., message houses, executive-ready slides, talk tracks, FAQs, supporting materials) and proactively distribute to internal stakeholders and executives ahead of external opportunities.
Maintain and refresh enablement kits on a regular cadence; communicate updates clearly and ensure adoption across PR, Marketing, and regional teams.
Work closely with Director of PR & Communications, Marketing, regional teams, and agency partners to ensure narrative consistency and executional excellence across external touchpoints.
Influence senior stakeholders and cross-functional partners to align on narrative, timing, and external positioning—often without direct authority—and deliver clear recommendations (including go/no-go) in ambiguous, high-visibility situations.
Maintain issues readiness for assigned narratives, including rapid response positioning, Q&A, and escalation recommendations in reputationally sensitive moments.
Navigate nuanced, high-visibility topics with maturity and discretion; identify risks early (misalignment, gaps, timing, tone) and recommend solutions.
Independently manage multiple workstreams and deadlines; maintain clear tracking of opportunities, deliverables, approvals, and outcomes.
We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you..
• an excellent total package, with compensation and benefits based upon your geographic location.
• skill development opportunities, to help you grow now and into the future.
• access to a global network, to enrich your professional experience.
• flexible options to help balance work time and your time
• award and bonus opportunities. The salary offer will be based on several factors, including the candidate’s demonstrated skills, qualifications and relevant experience.
Let’s help make the world work better for everyone. Apply today! Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.
Verified company details for this employer are not available yet.
USD 109200-133500 yearly / year
Full-time
Senior · 8+ years experience
Remote
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