Export Sales Manager (Fire protection system- Europe UK and Africa)

Job Summary

Key Responsibilities – Export Sales Management

• Develop and execute sales strategies for fire protection systems (sprinklers, pumps, hydrants, deluge systems, detection/integrated solutions) across Europe, the UK and Africa to achieve revenue and margin targets.
• Identify, qualify and win new business opportunities—direct customers, contractors, consulting engineers, distributors and OEM partners—while strengthening relationships with existing clients.
• Manage the distributor and partner network: recruit, onboard, train and support partners to ensure brand alignment, technical competence and commercial performance.
• Provide technical-commercial support during the sales cycle, preparing proposals, quotations, commercial terms and coordinating with engineering to ensure compliant and competitive solutions.
• Prepare and lead tender submissions, negotiate contracts, and close deals in line with company policies and risk appetite.
• Coordinate cross-functional teams including Project Engineering, Operations, Logistics and After-Sales to ensure timely delivery, installation support and customer satisfaction.
• Monitor market trends, competitor activity and regulatory changes across territories; translate insights into sales initiatives and product feedback to Product Management.
• Develop accurate sales forecasts, pipeline reports and regular performance updates for senior management; maintain CRM records and ensure data accuracy.
• Plan and execute territory visits, customer meetings, trade shows and technical workshops; represent the company at industry events and with key stakeholders.
• Ensure compliance with export controls, commercial terms, local regulations and applicable fire safety standards in each market.
• Required Skills – Selling Skills, Technical Knowledge, Communication
• Proven selling skills with a track record of achieving sales targets in technical capital goods or building services, ideally within fire protection, MEP or related industries.
• Strong technical knowledge of fire protection systems, components and standards (e.g. NFPA, EN, local Civil Defence requirements) with the ability to translate technical detail into commercial value for customers.
• Excellent verbal and written communication skills in English; ability to present confidently to customers, consultants and senior stakeholders. Additional European or African languages are advantageous.
• Experience managing distributor channels and partner relationships, including training, commercial terms and performance management.
• Commercial acumen and negotiation skills; comfortable structuring contracts, pricing and risk mitigation for international sales.
• Proficiency with CRM systems, Microsoft Office (particularly Excel) and sales reporting tools.
• Strong organizational skills, with the ability to manage multiple opportunities across different time zones and cultural contexts.
• Traits – Client Focus and Problem Solving
• Customer-oriented and responsive; committed to delivering high-quality service and building long-term relationships.
• Analytical and solution-focused; able to diagnose customer needs and propose commercially viable technical solutions.
• Resilient and adaptable; comfortable working under pressure, travelling frequently and managing competing priorities.
• Collaborative team-player with a proactive continuous improvement mindset.

Qualifications & Experience

• Bachelor’s degree in Mechanical Engineering, Fire Protection Engineering, Business, or a related discipline.
• Minimum 5 years’ sales experience in fire protection systems, MEP contracting, or engineering products with demonstrable export or international territory management.
• Direct experience selling to consultants, contractors, distributors and end-users across Europe, the UK and/or African markets is required.
• Proven experience preparing technical-commercial proposals and managing tenders for complex building services projects.
• Willingness and ability to travel regularly across assigned territories.
• What We Offer – Career Growth And Supportive Culture
• Opportunity to lead and shape our export sales strategy for fire protection across diverse and growing markets.
• Structured onboarding, ongoing technical training and commercial development support.
• Inclusive, gender-neutral and collaborative workplace committed to employee development and safety excellence.
• Competitive remuneration package with performance-related incentives and international travel opportunities.