Events Lead

Role overview

Responsibilities

• Define event purpose, objectives, and success metrics aligned with company and marketing priorities.
• Build the annual events calendar and portfolio; decide which events to run, scale, repeat, or retire.
• Develop event briefs, timelines, and run-of-show plans; evaluate formats, venues, partners, and sponsors.
• Own event marketing plans, including positioning, audience, channels, messaging, registration campaigns, and promotion.
• Drive attendance and registration targets and optimize campaigns as results come in.
• Build and manage budgets, negotiate with vendors, venues, and sponsors, and track spend against forecasts and ROI.
• Lead and coach the Events & Community Jr Lead and Events Logistics Associate; run planning syncs, reviews, and retrospectives.
• Set event KPIs, deliver post-event reports and recommendations, and report to the Head of Events and leadership.
• Partner with Sales, Product, Community, and Executive stakeholders; represent the events team and escalate risks or trade-offs.

Requirements

• 4+ years of experience in events.
• Proven event planning from strategy through execution and post-event analysis.
• Strong event marketing knowledge, including targeting, promotion channels, registration funnels, and attendance drivers.
• Experience managing budgets, forecasting, negotiating with vendors, and reporting ROI.
• Experience leading and developing a small team.
• Strong project management and organizational skills; able to manage several events at once.
• Strong written and verbal communication and confidence presenting to senior stakeholders.

Bonus qualifications

• Analytical mindset and comfort with data and event-marketing tools such as CRM, event platforms, and analytics.

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