Enterprise CFOs: 20-Minute Website Evaluation

We're running a paid study to evaluate the user experience and messaging of a public-facing corporate website. Our goal is to understand how top financial executives navigate public information and locate critical resources. Your feedback will directly influence how complex data and services are presented to enterprise leadership.

During a 20-minute remote session, you will participate in a think-aloud usability test. We will ask you to share your screen and navigate through a specific public website while verbalizing your thought process. You will complete a series of brief tasks, such as finding specific corporate information or evaluating the clarity of service descriptions. Throughout the process, you will provide honest feedback on the site's layout, messaging, and overall utility.

We are looking for currently serving Chief Financial Officers at enterprise-level organizations. You should have extensive experience managing corporate finances and be comfortable evaluating professional services online. We welcome CFOs from a variety of industries who routinely seek out high-level financial data and corporate partnerships.

Participate in a 20-minute remote think-aloud usability session

Share your screen while navigating a public corporate website

Complete a series of guided tasks to locate specific resources

Verbalize your thought process and provide immediate reactions to site content

Currently serving as a Chief Financial Officer at an enterprise organization