Email Marketing Strategist

Build, schedule, test, QA, and deploy campaign emails across prospect and customer audiences.

Build and maintain campaign landing pages, forms, and supporting digital assets.

Support nurture programs and automated campaign journeys that engage prospects and customers throughout the buyer and customer lifecycle.

Partner with Revenue Operations on audience segmentation, campaign tracking, lead routing, and data quality.

Apply email deliverability, privacy, tracking, and campaign governance best practices.

Develop increasing proficiency in marketing automation platforms and identify opportunities to make campaign execution more scalable and efficient.

Monitor campaign performance across email, landing pages, webinars, virtual events, and other campaign touchpoints.

Track key metrics including registrations, attendance, engagement, conversions, and campaign responses.

Conduct A/B testing and identify opportunities to improve campaign performance.

Partner with Demand Generation to evaluate campaign results and translate performance into actionable recommendations.

Document campaign learnings and apply them to improve future execution.

Serve as a central execution partner across marketing campaigns, ensuring stakeholders have clear visibility into timelines, requirements, dependencies, and status.

Establish repeatable processes, templates, and workflows that improve campaign consistency and speed to market.

Partner closely with the Events team to coordinate campaign promotion and communications for in-person programs and events.

Stay current on campaign marketing, marketing automation, webinar, and digital marketing best practices and identify opportunities to improve how Modern Campus executes campaigns.

Campaigns move from brief to market efficiently, accurately, and on schedule.

Campaign execution is consistent and coordinated across channels, with clear timelines, ownership, and dependencies.

Webinars and virtual events are executed seamlessly from setup and speaker coordination through live execution and post-event follow-up.

Campaign assets, audience segmentation, tracking, lead routing, and follow-up are accurate and launch-ready.

Cross-functional partners have clear visibility into campaign status, requirements, risks, and next steps.

Campaign performance is captured consistently, with learnings applied to improve future programs.

Campaign processes become increasingly repeatable, scalable, and efficient, improving Marketing's overall speed and quality of execution.

Modern Campus empowers 1,700+ higher education institutions to thrive when transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt, and administrative complexity. The Modern Campus learner-to-earner lifecycle platform power solutions for web content management, conversational text messaging, catalog and curriculum management, career pathways, student engagement and development, and non-traditional student management. The result: innovative institutions engage their modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency. Learn how Modern Campus is leading the modern learner-to-earner movement at moderncampus.com and follow us on LinkedIn.