Email Marketing Specialist
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Key skills for this role
Role Overview
Email Marketing Specialist role focused on planning, executing, optimizing, and managing email marketing campaigns.
The role supports customer engagement, conversions, business growth, audience segmentation, and customer-journey improvement.
The position requires a creative, analytical, detail-oriented, and customer-focused approach.
Key Skills for This Role
Full Job Posting
Role Overview
Email Marketing Specialist role focused on planning, executing, optimizing, and managing email marketing campaigns.
The role supports customer engagement, conversions, business growth, audience segmentation, and customer-journey improvement.
The position requires a creative, analytical, detail-oriented, and customer-focused approach.
Campaign Management
- Plan and execute targeted email campaigns aligned with business and marketing objectives.
- Create email content, subject lines, calls to action, promotional messages, and customer communications.
- Build campaign calendars, workflows, newsletters, automated triggers, sequences, and lifecycle journeys.
- Maintain email databases, list hygiene, data accuracy, and subscriber management.
Optimization and Reporting
- Conduct A/B tests on subject lines, content, layouts, calls to action, timing, and audience segments.
- Monitor open rates, click-through rates, conversions, engagement, unsubscribe rates, and return on investment.
- Analyze campaign results and customer behavior to identify insights and optimization opportunities.
- Prepare campaign reports, performance summaries, and recommendations for marketing stakeholders.
Collaboration and Compliance
- Collaborate with content, design, product, sales, and marketing teams to develop effective campaigns.
- Continuously optimize email content, targeting, frequency, deliverability, and customer journeys.
- Follow applicable email marketing, privacy, consent, and communication standards and best practices.
- Explore new email marketing tools, technologies, trends, and strategies.
Qualifications
- Bachelor's degree or equivalent qualification in marketing, communications, business administration, digital marketing, or a related field.
- Strong understanding of email marketing, customer segmentation, lifecycle marketing, and digital marketing principles.
- Strong analytical, copywriting, editing, proofreading, communication, and attention-to-detail skills.
- Understanding of A/B testing, personalization, automation, conversion optimization, and email performance metrics.
- Familiarity with email marketing platforms, CRM systems, marketing automation tools, and analytics platforms is requested.
- Basic understanding of email design, HTML/CSS, responsive layouts, and email usability is advantageous.
Working Style
The role requires collaboration and project-management skills, commercial awareness, organization, accuracy, accountability, creativity, and a commitment to continuous optimization.
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