Email Marketing Coordinator

Intertek is searching for a Email Marketing Coordinator to join our team based out of our Boxborough, MA.

This is a fantastic opportunity to grow a versatile career in marketing!

Intertek is continually innovating and evolving to reduce risk for consumers, brands and organizations in every sector and industry around the world.

We go beyond Testing, Inspection and Certification of products: we are a Total Quality Assurance Provider to industries worldwide.

Our Purpose: Bringing quality, safety, and sustainability to life

The Email Marketing Coordinator is responsible for the coordination, development, execution, and performance measurement of email marketing campaigns that support profitable growth, lead generation, customer engagement, and awareness of Intertek’s services and brands.

This position will work collaboratively with Business Line Marketing Managers and other stakeholders (including HR, IT, Group Comms, and senior leadership as needed) to create and distribute targeted email communications to customers, prospects, and internal audiences.

The Email Marketing Coordinator will manage campaigns from initial planning through deployment, reporting, and optimization.

Examples of Work

• Collaborates with Marketing Managers to plan email campaigns that support business priorities, service launches, events, webinars, thought leadership content, and lead-generation programs.

• Manages the development and execution of email campaigns from initial request through content development, audience selection, production via Acoustic (external email service provider), testing, approval, deployment, and performance reporting.

• Maintains an email marketing calendar in Outlook to coordinate campaign schedules, deadlines, audience communications, and business priorities.

• Writes, edits, formats, and proofreads email content, including subject lines, headlines, body copy, calls to action, and preview text.

• Builds email campaigns within Intertek’s email marketing platform using approved templates, brand standards, and established best practices.

• Coordinates with designers, writers, subject matter experts, agencies, and other stakeholders to obtain the content and creative assets required for each campaign.

• Manages audience segmentation and distribution lists to ensure campaigns reach the appropriate customers, prospects, industries, job functions, and geographic markets.

• Performs quality assurance testing before campaign deployment, including the review of links, images, formatting, personalization, audience criteria, tracking codes, and mobile responsiveness.

• Ensures email campaigns follow Intertek brand guidelines, internal approval processes, data privacy requirements, and applicable email marketing regulations.

• Develops and executes A/B tests involving subject lines, content, calls to action, send times, audience segments, and other campaign elements.

• Tracks and evaluates campaign performance using metrics such as delivery rate, open rate, click-through rate, conversion rate, unsubscribe rate, engagement, leads generated, and sales follow-up activity.

• Creates campaign reports and dashboards that communicate results, identify trends, and provide recommendations for improving future campaigns.

• Maintains accurate campaign, contact, and engagement information within applicable email marketing, customer relationship management, and reporting systems.

• Maintains an organized library of email templates, campaign assets, reports, distribution lists, and best-practice documentation.

• Recommends and implements policies, procedures, templates, and processes that improve campaign quality, efficiency, consistency, and measurable results.