Educational Alliances Engagement Specialist

The Educational Alliances Specialist supports Stellantis educational partnership programs through strategic marketing, communications, event support, and stakeholder engagement.

This role manages marketing initiatives, communications campaigns, program website, newsletters, and event-related activities in support of programs such as the Mopar Career Automotive Program and Degrees@Work.

The Mopar Career Automotive Program was established in 1984 through strategic partnerships with secondary educational institutions.

The program integrates Stellantis technical curriculum into participating schools’ general curriculum to help train and recruit future Stellantis technicians.

The Degrees@Work program is another strategic partnership FCA has with Strayer University.

The Degrees@Work program provides a no-cost, no-debt, college education to Stellantis employees and participating FCA dealership employees and their family members.

The Educational Alliances Specialist supports these programs and other departmental programs by managing communications, marketing and event needs.

The role also supports the Experiential Training Manager with launch events as needed.

include, but are not limited to:

• Provide expertise in marketing ideation, initiative creation, execution and management, including benchmarking activities and KPI development / tracking
• Project management of events including on-site support (ie. Assemble Your Future, SkillsUSA, Career Fairs, Stellantis Days at Mopar CAP schools, CAP Bracket Challenge, NADA Convention, Mopar Service & Parts Conference)
• Implement social media campaigns, manage online communities, and monitor daily engagement
• Develop, launch, and manage a Degrees@Work marketing growth strategy and communication campaign
• Management of the Mopar CAP website including Lead distribution for follow up, updates, vendor collaboration
• Manage dealer facing job aids and marketing assets
• Manage marketing material inventory and tracking

• Present program updates to Mopar CAP leadership, schools and business partners
• Serve as a marketing liaison to FCA’s internal teams such as Mopar, PR, Purchasing, Legal, etc. on behalf of the programs
• Program Marketing contact to the Aftersales Field / Business Centers, Mopar CAP and D@W field teams
• Liaison to Brands and Experiential Marketing group for program development and promotion
• Assist the Experiential Training Manager as needed in the development and implementation of Stellantis experiential training initiatives in conjunction with new vehicle launches
• Manage Ad-hoc special projects for Stellantis Performance Institute

• Bachelor's degree
• Minimum 2 years of project/program management experience with strong attention to detail
• Minimum 2 years’ experience in marketing, media, advertising or event management
• Understanding of Automotive enthusiast culture and automotive service operations
• Data Analytics and performance measurement experience
• Excellent relationship building skills
• Advanced written and presentation skills
• Must be willing to travel up to 25% of time (Overnight and weekends required)
• Self-starter, innovative and team-oriented
• Proficient in MS Office Suite, including PowerPoint, Excel, SharePoint

• Incentive / recognition travel programs
• Experience with scholarships and grants for post-secondary education
• Budget management experience
• Experience in working with vendor partners to execute initiatives