Ecommerce Marketing Manager
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Key skills for this role
Role Overview
Lead the high-volume online storefront, multi-channel sales strategy, conversion optimization, and cross-functional commercial operations.
Manage the existing marketing team and external partners to achieve ambitious commercial targets.
Key Skills for This Role
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Company Description
Fast-growing e-commerce brand operating at high volume with large-scale daily operations.
Serves a broad customer base through retail and corporate commercial channels.
Role Description
Lead the high-volume online storefront, multi-channel sales strategy, conversion optimization, and cross-functional commercial operations.
Manage the existing marketing team and external partners to achieve ambitious commercial targets.
Team Leadership and Budget
- Lead, mentor, and empower the internal marketing team and external agencies.
- Foster a high-performance culture with clear KPIs.
- Allocate and optimize the marketing budget across channels.
- Manage vendors and maximize ROAS while lowering CAC.
Reporting and Insights
- Develop, maintain, and present comprehensive weekly and monthly performance reports.
- Translate complex data into actionable financial and operational insights for strategic decisions.
E-commerce Operations
- Maximize sales and conversion rates across online storefronts.
- Optimize user journeys, checkout experiences, and digital funnels for retail and corporate sectors.
Performance Marketing
- Oversee, evaluate, and direct paid campaigns across Meta, TikTok, Snapchat, Google, and other channels.
Cross-Department Coordination
- Coordinate with operations, sales, logistics, finance, and inventory managers.
- Align campaigns with production, stock levels, and delivery capacities.
Qualifications
- Demonstrated experience leading, managing, and inspiring marketing teams or creative professionals.
- Hands-on experience managing high-traffic, established e-commerce operations and multi-channel commercial setups.
- Strong analytical skills in e-commerce data, conversion optimization, performance metrics, and customer behavior.
- High proficiency in e-commerce platforms and online sales processes.
- Proven revenue-driving experience with SEO/SEM, email marketing, and social media campaigns.
- Solid project management skills in a fast-paced environment.
- Strong English and Arabic communication skills.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- FMCG, e-commerce product sales, or B2B trading experience is a plus.
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