Ecommerce Manager
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Key skills for this role
About the Role
BTF Group is seeking an experienced E-commerce Manager to lead online platform growth and operations in the Middle Eastern market. The role requires expertise in digital marketing, operational excellence, brand strategy, and product lifecycle management.
Key Skills for This Role
Responsibilities
- Develop and execute performance driven SEO, SMM, PPC, and email marketing campaigns tailored to regional gifting behaviors
- Manage and optimize paid media budgets across platforms (Google Ads, Meta, etc.)
- Leverage tools like Google Analytics, SEMrush, HubSpot, and Meta Business Suite for campaign tracking and insights
- Implement personalization strategies based on user psychology and gifting intent
- Monitor and improve conversion funnels, retargeting strategies, and A/B testing initiatives
- Lead and coordinate the e commerce team across delivery, order fulfillment, customer service, and vendor management
- Ensure timely and accurate execution of gifting orders, especially during peak seasons and regional holidays
- Implement dashboards and SOPs for real time tracking of logistics, inventory, and customer satisfaction
- Drive brand visibility through influencer collaborations, corporate gifting partnerships, and seasonal campaigns
- Plan and execute new product launches aligned with regional gifting occasions
- Define pricing strategies based on market trends, competitor analysis, and perceived value
- Manage catalogue hygiene, bundling strategies, and add on product integrations
Requirements
- Deep expertise in digital marketing including SEO, SMM, PPC, and email marketing
- Experience with tools like Google Analytics, SEMrush, HubSpot, and Meta Business Suite
- Proven ability to manage paid media budgets across platforms
- Experience in e commerce operations, order fulfillment, and vendor management
- Strong brand strategy and product lifecycle management skills
Full Job Posting
Overview
- We are seeking a highly motivated and results oriented E commerce Manager to lead and optimize our online platform's growth and operations, with a strong focus on the Middle Eastern market, particularly the UAE. The ideal candidate will possess deep expertise in digital marketing, operational excell
Job Responsibilities
- Develop and execute performance driven SEO, SMM, PPC, and email marketing campaigns tailored to regional gifting behaviors.
- Manage and optimize paid media budgets across platforms (Google Ads, Meta, etc.).
- Leverage tools like Google Analytics, SEMrush, HubSpot, and Meta Business Suite for campaign tracking and insights.
- Implement personalization strategies based on user psychology and gifting intent (e.g., occasion based targeting, emotional triggers).
- Monitor and improve conversion funnels, retargeting strategies, and A/B testing initiatives.
- Lead and coordinate the e commerce team across delivery, order fulfillment, customer service, and vendor management.
- Ensure timely and accurate execution of gifting orders, especially during peak seasons and regional holidays.
- Implement dashboards and SOPs for real time tracking of logistics, inventory, and customer satisfaction.
- Collaborate with production and packaging teams to maintain quality and consistency.
- Drive brand visibility through influencer collaborations, corporate gifting partnerships, and seasonal campaigns.
- Develop and execute strategic tie ups with local businesses and premium brands.
- Craft emotionally resonant brand narratives tailored to Middle Eastern cultural nuances and gifting traditions.
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