E-Commerce Editor, Runner's World

• Own the ecommerce content strategy for Runner’s World across allocated product categories.
• Identify opportunities to grow audience engagement and affiliate revenue through high-quality shopping content.
• Plan and deliver seasonal campaigns and key retail events, including Prime Day, Black Friday and Christmas.
• Build and maintain a strong pipeline of evergreen content alongside reactive editorial opportunities.
• Contribute ideas that support the continued diversification of traffic sources beyond traditional search.

• Write, edit and commission best-in-class buying guides, product reviews, gift guides, deal round-ups and other commerce content.
• Ensure all content reflects the trusted voice and editorial standards of Runner’s World while supporting commercial objectives.
• Regularly review and refresh existing content to maintain accuracy, relevance and search performance.
• Edit colleagues’ work where required, ensuring consistency, quality and adherence to editorial guidelines.

• Monitor the performance of ecommerce content using analytics and affiliate reporting tools.
• Use data, keyword research and testing to improve content performance, user engagement and conversion.
• Run and evaluate content experiments, including headline, merchant and placement testing, to identify opportunities for continual improvement.
• Produce regular performance reporting, identifying trends, opportunities and recommendations for future content.

• Work closely with editorial, SEO, audience development, newsletter, social and commercial teams to maximise the reach and effectiveness of commerce content.
• Build positive working relationships with retailers, PR agencies and brand partners.
• Share knowledge, insight and best practice with colleagues across the ecommerce and editorial teams.

• Ensure all commerce content complies with Hearst editorial standards, affiliate best practice and ASA guidelines.
• Maintain high editorial quality while balancing audience needs and commercial performance.
• Keep up to date with developments across ecommerce, affiliate marketing, SEO and the running market.

• Experience in ecommerce or commerce editorial, ideally within health, fitness or lifestyle publishing.
• A genuine passion for running and a strong understanding of the products, brands and trends that matter to runners.
• Proven experience creating SEO-led commerce content that drives audience engagement and commercial performance.
• Excellent writing, editing and proofreading skills, with strong editorial judgement.
• Strong analytical skills, with the ability to use data and insights to optimise content performance.
• Experience using affiliate and analytics platforms, such as Looker, Amazon Associates or Skimlinks.
• Strong organisational skills, with the ability to manage multiple priorities and meet deadlines.
• A collaborative approach and the confidence to work effectively across editorial, commercial and audience teams.
• Knowledge of affiliate marketing, SEO best practice and ASA guidelines.
• Experience presenting on camera or testing consumer products would be an advantage.

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