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Dubai Content Creator / Street Interview Producer

Etera Technologies FZCO
Abu Dhabi, UAE
Fulltime
1 months ago
ContentCreatorInterviewProducerStreet
Free

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The Role

  • We are hiring a full-time content creator based in Dubai to help produce and film social-first interview content across the city.
  • This is a long-term role with:
  • fixed monthly payment
  • consistent content production
  • growth opportunities as the platform scales
  • direct involvement in building one of Dubai’s next major social media brands
  • You must already live in Dubai and actively understand the city’s culture, social scene, and energy.
  • We are building a next-generation social media brand documenting the real Dubai — not the tourist version.
  • This is not a traditional “content creator” role.
  • We are looking for someone who can confidently move through Dubai’s most interesting spaces, capture real conversations, and create content that feels alive, insider, and impossible to fake.
  • The format combines:
  • Street interviews
  • Lifestyle journalism
  • Social-first storytelling
  • Fast-paced short-form video
  • Cultural commentary
  • Real human interactions

About The Brand

  • A multi-format social media brand built for Dubai’s most culturally plugged-in audience — from expat entrepreneurs to local tastemakers.
  • We cover:
  • where people go
  • how they think
  • what’s trending before everyone else knows
  • luxury, ambition, nightlife, fashion, business, beauty, hospitality, culture and social dynamics in Dubai
  • This is content made by people actually inside the city’s culture — not outsider commentary.
  • Dubai is one of the fastest-growing and most globally fascinating cities in the world:
  • massive international attention
  • young wealthy digital-native audience
  • huge luxury and lifestyle economy
  • endless storytelling opportunities
  • strong brand partnership potential across hospitality, F&B, fashion, wellness, real estate and nightlife
  • We believe there is currently no dominant social brand truly owning Dubai’s modern lifestyle narrative.
  • We intend to build it.

The Format

  • A roaming creator moves through:
  • streets
  • rooftops
  • cafés
  • beach clubs
  • events
  • luxury spaces
  • hidden spots
  • malls
  • nightlife venues
  • …capturing the conversations everyone secretly wants to hear.
  • Real conversations with:
  • founders
  • creatives
  • influencers
  • entrepreneurs
  • tastemakers
  • tourists
  • locals
  • high-performers
  • people with interesting stories
  • This is social-first entertainment and cultural storytelling.
  • The role does not require you to be the public face of the brand.
  • Your main responsibility is filming interviews, capturing strong moments, and editing engaging short-form content.

What We’re Looking For

  • We are specifically looking for someone who:
  • is currently based in Dubai
  • deeply understands the city and its culture
  • feels comfortable approaching strangers
  • understands social media pacing and attention retention
  • knows how to create content that feels premium but authentic
  • You must be able to independently:
  • film short-form content
  • edit videos professionally
  • understand hooks, pacing and retention
  • create TikTok / Instagram Reels style edits
  • work quickly and consistently

Requirements

  • Mandatory* Must currently be based in Dubai
  • Must submit a portfolio
  • Must have professional experience filming and editing videos
  • Must understand TikTok, Instagram Reels and viral short-form content
  • Must have strong English communication skills
  • Must be available for full-time content creation work
  • Strong Plus* Experience with interviews or street content
  • Luxury / fashion / hospitality / nightlife familiarity
  • Understanding of Dubai culture and trends
  • Experience with viral content formats
  • Access to interesting social circles or venues

To Apply

  • Please send:
  • your portfolio
  • social media links
  • examples of videos you filmed and edited yourself
  • examples of interview or street-style content (if available)
  • a short introduction about yourself and your experience in Dubai
  • We are looking for creators with strong taste, social intelligence, and the ability to capture Dubai from the inside — not from the outside looking in.

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