District Manager – Trade

Sales Achievement

• Ensure monthly, quarterly, and annual sales target achievement for all divisions and brands within established business terms.
• Monitor actual sales and implement mid-course corrections to reduce variance against expectations.

Territory Business Planning

• Identify potential towns and appoint distributors or super distributors in line with business strategy.
• Plan and allocate ISRs based on market potential.
• Design and implement ISR PJP plans to optimize resources.
• Conduct JCMs for all ISRs and review area performance.

Distribution Management

• Ensure quality market coverage through effective use of ISRs.
• Develop and implement distribution plans across distributor and super-distributor territories.
• Ensure category availability, visibility, freshness, and stock rotation.
• Implement trade and consumer promotion plans.
• Support micro-marketing and customer activation initiatives.
• Track competition and provide inputs to the ASM.

Distributor Management

• Educate and train distributors on ANI systems and processes.
• Maintain optimal stocking levels and billing efficiency for distributors.
• Review distributor financial health and take corrective actions.

People Management

• Facilitate hiring and induction of ISRs.
• Support ISR motivation, engagement, and retention.
• Coach and mentor new TSE recruits.
• Act as Train the Trainer for branch development initiatives.

Reporting and Compliance

• Generate and submit daily, weekly, and monthly reports as required.
• Report regularly through technology applications such as Blaze.
• Adhere to the code of conduct and financial and administrative systems.
• Comply with statutory and regulatory norms and monitor ASM compliance.

Measurement Criteria

Requirements

• Achieve sales targets within established business terms for assigned divisions and brands.
• Plan territory coverage, distributor appointments, ISR allocation, and journey plans according to market potential.
• Manage distributor stocking, billing efficiency, financial health, and corrective actions.
• Coach, mentor, and support the development of ISRs and new TSE recruits.
• Submit required reports and comply with company, statutory, and regulatory requirements.