Distributor Sales Officer
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Key skills for this role
About the Role
Achieve sales targets by managing distributor operations, expanding market coverage, and executing retail merchandising. Build relationships with retailers and ensure product visibility.
Key Skills for This Role
Responsibilities
- Meet or exceed monthly/quarterly sales targets for primary and secondary sales
- Oversee distributor operations including inventory tracking, credit management, and stock availability
- Visit market regularly to identify new business opportunities and appoint new retailers
- Ensure products are visible and properly displayed at retail outlets with POS materials
- Build and maintain strong relationships with existing and prospective customers and retail partners
- Track sales performance, monitor competitor activities, and provide regular reports
- Execute trade promotions, schemes, and marketing initiatives to drive sales volume
- Take secondary orders and ensure timely collection of payments from retailers
Requirements
- Strong communication and negotiation skills
- Analytical skills to analyze market trends and sales data
- Result oriented with focus on achieving targets
- Sound understanding of product features and benefits
- Ability to use sales reporting tools
Full Job Posting
Responsibilities And Duties
- Sales Target Achievement: Meet or exceed monthly/quarterly sales targets for both primary and secondary sales.
- Distributor Management: Oversee distributor operations, including tracking inventory levels, managing credit, ensuring stock availability, and resolving operational issues.
- Market Expansion Coverage: Visit the market regularly to identify new business opportunities, appoint new retailers, and expand product reach.
- Retail Execution Merchandising: Ensure products are visible and properly displayed at retail outlets, placing POS materials, and implementing merchandising standards.
- Relationship Management: Build and maintain strong, positive relationships with existing and prospective customers and retail partners.
- Reporting Analysis: Track sales performance, monitor competitor activities, and provide regular reports to sales managers.
- Promotional Implementation: Execute trade promotions, schemes, and marketing initiatives to drive sales volume.
- Order Taking Payment Collection: Take secondary orders and ensure timely collection of payments from retailers.
Key Skills Required
- Communication Negotiation: Strong interpersonal skills to effectively communicate with stakeholders and negotiate sales agreements.
- Analytical Skills: Ability to analyze market trends and sales data.
- Result Oriented: Focused on achieving targets and improving productivity.
- Product Knowledge: Sound understanding of product features and benefits.
- Technical Proficiency: Ability to use sales reporting tools.
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