Director Tourism & Culture Communications
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Key skills for this role
About the Role
Lead strategic public relations and communications for a major cultural project, managing stakeholder engagement and media relations in tourism and lifestyle sectors.
Key Skills for This Role
Responsibilities
- Lead day to day strategic communications for tourism, culture, and destination mandates
- Develop and execute PR strategies positioning the project as a landmark destination
- Manage senior client relationships and provide strategic counsel
- Build compelling narratives around culture, arts, sustainability, and community engagement
- Oversee media relations across Saudi, GCC, regional, and international outlets
- Lead announcement strategies, press materials, executive messaging, and thought leadership
- Support major milestones, launches, cultural programming, events, and partnerships
- Manage issues and reputation sensitive communications
- Guide and mentor junior team members
Requirements
- Senior communications leadership experience
- Experience in tourism, culture, or destination communications
- Strong media relations skills across Saudi, GCC, and international outlets
- Ability to manage senior client relationships
Full Job Posting
Role Overview
- We are looking for a senior communications leader to support one of Saudi Arabia's most significant destination and cultural projects.
- The role will lead strategic PR, communications, stakeholder engagement, media relations, and integrated campaign planning across tourism, culture, lifestyle, entertainment, and destination development.
Key Responsibilities
- Lead the day to day strategic communications and related tourism, culture, and destination focused mandates.
- Develop and execute PR strategies that position the project as a landmark cultural, lifestyle, tourism, and urban destination in Riyadh.
- Manage senior client relationships, providing strategic counsel across media, reputation, stakeholder communications, and campaign planning.
- Build compelling narratives around culture, arts, sustainability, community engagement, entertainment, and destination appeal.
- Oversee media relations across Saudi, GCC, regional, and international outlets, ensuring strong visibility and positive coverage.
- Lead announcement strategies, press materials, executive messaging, speeches, briefing documents, thought leadership, and content calendars.
- Work closely with creative, digital, social, strategy, and planning teams to deliver integrated communications campaigns.
- Support major milestones, launches, cultural programming, events, partnerships, and destination activations.
- Manage issues and reputation sensitive communications with a proactive and solutions oriented approach.
- Guide and mentor junior team members, ensuring quality delivery, strong client servicing, and consistent performance.
- Monitor tourism, culture, entertainment, lifestyle, and Vision 2030 related trends to identify storytelling opportunities.
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