Director, SEO

We are open to a permanent hire or long-term, full-time contractor. Please note that if you prefer to be a contractor, you must be available during standard working hours.

RESPONSIBILITIES:

Develop strategic action plans to accelerate the achievement of long and short-term SEO objectives for our clients and owned sites

Audit new client’s websites and report on findings in a way that non-marketing executives can easily comprehend and value

Create plans that include key initiatives and strategies, as well as detailed tactics, on an ongoing basis

Understand the major factors influencing organic search crawling, indexing, and keyword ranking to help increase relevance on search engines, including but not limited to Google, Yahoo, and Bing.

Research, identify, and establish link partnerships to help increase ranking and relevance. Develop evaluation methods for link quality. Review inbound link profiles and competitor link profiles to determine the best backlink strategy to improve traffic against top keywords for our clients.

Understand and support an understanding of how SEO goals and commitments fit into a broader corporate strategy

Create content marketing plans that support branding efforts as well as SEO-focused areas in terms of ranking and revenue

Perform fundamental search engine optimization activities, including but not limited to: keyword research/ranking analysis, competitive market analysis, keyword-friendly copywriting, and analysis of our client’s sites implementation of SEO industry best practices

Assist with the management of external SEO partnerships, including other freelancers and copywriters

Review content created by other team members and provide recommendations for optimization. Mentor our copywriters and those of our clients.

Track and report on metrics, including referrals, link popularity, rankings, traffic, and conversion using tools such as Google Analytics, Ahrefs, Moz, SEMRush, and Majestic.

Monitor and report on key SEO industry trends & algorithm updates, and how they will impact our clients and owned sites

Create weekly & monthly reporting for clients

Work on other projects as needed

REQUIREMENTS:

8+ years of hands-on SEO experience including both tactical and strategic achievement

Energy/capacity to work in a fast-paced environment and ability to manage multiple projects simultaneously and stay focused and organized

A background showing quantifiable success in SEO for other eCommerce and B2B companies; experience with local SEO is a strong plus

Experience on Shopify and Shopify Plus is required

Proven analytical ability and quantitative skills – very strong Excel skills

Exceptional problem-solving skills are essential. Must be able to hypothesize and analyze root causes and then make data-driven recommendations regarding solutions and opportunities. Understand how/when to incorporate qualitative data into decision-making.

Innovative thinker who isn’t afraid to challenge the status quo and make bold recommendations, while balancing risk/reward to our clients

Cross-team negotiation skills and superior communications skills

Strong understanding of all three pillars of SEO: content, technical, and linking

Understanding of HTML code and site architecture. Working knowledge of HTML, Javascript, and Schema is highly desirable.

Self-starter/motivator who strives for quantifiable results; able to work remotely with limited supervision

Knowledge of best-in-class SEO and analytics tools, including Google Analytics, Ahrefs, Brightedge, Moz, SEMRush, Deepcrawl, etc.

Experience presenting to executives is a strong plus