Director, Payer Marketing

You're an enterprise B2B product marketing leader with 10+ years of experience (including 5+ years managing teams), and a track record where positioning, messaging, GTM, enablement, and competitive intel are your core craft — not adjacent skills.

You have experience in or adjacent to health plans, value-based care, or complex B2B healthcare environments — and you're the kind of person who gets deeply curious about the nuances of a new audience fast. Knowing your audience cold is the outcome we're hiring for; the path to get there can vary.

You can point to work where marketing moved commercial outcomes — win rates, deal terms, expansion, preferred status — not just awareness or reputation. You think about narrative as leverage.

You've done expand-after-land marketing at enterprise scale — you know how to take a solution a customer has never bought before and build the commercial case, the sales enablement, and the launch moment that gets them to commit dollars to it. You don't just deepen relationships; you convert them into new product revenue.

You have strong customer-first instincts and can influence without authority, especially in ambiguous, high-stakes moments.

You're energized by fast-moving environments — comfortable with complexity, undeterred by uncertainty.

You've built from scratch — a function, a process, a go-to-market motion — not just optimized within a system someone else stood up. You know how to create structure in ambiguity.

You're proactively curious — you'd ask to sit in on a payer call, shadow a commercial conversation, or join a leadership meeting just to build your own mental model of the landscape. You don't wait to be briefed.

You're naturally multi-threaded internally. You seek out the patient team's roadmap and the provider go-to-market because you know the payer story can only be as strong as your grasp of the whole platform.

This is a rare moment — Headway is at the inflection point where scale meets credibility, and the person who builds this function will leave a lasting mark on how behavioral health is delivered and funded in America. If that sounds like the challenge you've been waiting for, we'd love to meet you.

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

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