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Director, Paid Media
EverCommerce
Denver, KSA
Full Time
Director
Hybrid
4 weeks ago
Paid SearchPaid SocialProgrammatic AdvertisingDigital MarketingTeam LeadershipAnalytics
Free
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About the Role
EverCommerce seeks a Director of Paid Media to lead the paid media function end-to-end, managing an in-house team and agency partners. The role owns full-funnel strategy across paid search, social, programmatic, and emerging channels.
Key Skills for This Role
Paid SearchPaid SocialProgrammatic AdvertisingDigital MarketingTeam LeadershipAnalytics
Responsibilities
- Own the paid media strategy across the EverPro product portfolio, translating growth targets into channel level plans, budgets, and forecasts.
- Own the full funnel from awareness through acquisition, including brand demand, performance media, and conversion.
- Lead, coach, and scale the in house team of eight media executors.
- Orchestrate a hybrid in house/agency model, owning agency relationships and balancing work.
- Operate as an AI native leader, embedding AI tools across the team's workstreams.
- Own the paid budget and efficiency metrics: CAC, ROAS/MER, payback period.
- Lead measurement and experimentation, moving beyond last click toward incrementality.
- Report performance to leadership with clear narrative and actionable insights.
Requirements
- 10+ years in digital / performance marketing
- 3–5+ years leading and developing teams
- Proven track record scaling paid acquisition against meaningful budgets
- Deep, hands on and strategic expertise across paid search, paid social, and programmatic
- Strong analytical rigor with fluency in attribution, incrementality, LTV:CAC, payback
- AI native fluency
- Excellent executive communication
Full Job Posting
Company Overview
- EverCommerce is a leading service commerce platform providing vertically tailored, integrated SaaS solutions.
- We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team.
Strategy & Full Funnel Ownership
- Own the paid media strategy across the EverPro product portfolio, translating company growth targets into channel level plans, budgets, and forecasts.
- Own the full funnel — from awareness and consideration through acquisition — and the connective tissue between brand demand, performance media, and conversion.
- Be accountable for all performance driven through paid digital: new subscribers, efficient acquisition, and revenue growth across products.
Channel Leadership
- You are a multi channel operator fluent across paid search (Google, Bing), paid social (Meta, LinkedIn, Reddit), programmatic and display, and emerging channels (TikTok, ChatGPT/LLM based ad placements).
- You know where to place disciplined bets, when to scale a winner, and when to cut.
Team Leadership & Hybrid Operating Model
- Lead, coach, and scale the in house team of eight media executors.
- Orchestrate a hybrid in house/agency model, owning agency relationships and balancing work.
- Scale the operating model as we grow, structuring the team and defining where work is best done in house versus by agency.
AI Native Operating Model
- Operate as an AI native leader, embedding AI tools and capabilities across the team’s workstreams.
- Pioneer applied use cases in creative production, audience and keyword research, bid and budget optimization, reporting, and analysis.
Performance, Budget & Measurement
- Own the paid budget and the efficiency of every dollar — CAC, ROAS / MER, payback period, and contribution to growth.
- Lead measurement and experimentation — moving beyond last click toward incrementality, holdouts, and a rigorous test and learn cadence.
- Report performance to leadership with clear narrative, sharp insight, and a credible point of view on what to do next.
Cross Functional Partnership
- Partner across the business — with product, brand, lifecycle, analytics, and finance — to grow performance across EverPro’s various products.
Required Qualifications
- 10+ years in digital / performance marketing, with 3–5+ years leading and developing teams.
- A proven track record scaling paid acquisition against meaningful budgets.
- Deep, hands on and strategic expertise across paid search, paid social, and programmatic; demonstrated success launching and scaling emerging channels.
- Strong analytical rigor — fluency with attribution, incrementality, LTV:CAC, payback, and marketing efficiency.
- AI native fluency — you already use AI tools to do better, faster work.
- A track record of building and leading high performing in house teams and orchestrating agency partners.
- Excellent executive communication — able to translate complex performance data into a clear story.
Preferred Qualifications
- Experience in SMB focused SaaS, subscription, or app based businesses.
- Familiarity with the home, field, or professional services verticals.
- Comfort operating in ambiguity with a strong bias to action.
- Experience with modern martech and measurement stacks.
Location & Work Arrangement
- This role can be based anywhere in the United States or Canada – in office, remote, or hybrid.
- May require travel to Corporate Headquarters in Denver, Colorado, or other office locations.
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