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Director of Product
Bells of Steel
Calgary, CAN
Full Time
Director
Onsite
1 weeks ago
Product StrategyProduct Lifecycle ManagementPortfolio ManagementPricing StrategyMarket ResearchLeadership
Free
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Product StrategyProduct Lifecycle ManagementPortfolio Management
About the Role
Bells of Steel seeks a Director of Product to own the product strategy, roadmap, and portfolio for strength equipment. The role involves leading the product team, managing product lifecycle, and driving innovation.
Key Skills for This Role
Product StrategyProduct Lifecycle ManagementPortfolio ManagementPricing StrategyMarket ResearchLeadership
Responsibilities
- Own the long term vision for the Bells of Steel product portfolio
- Develop and maintain our product roadmap across every category
- Decide where we invest, what we improve, what we discontinue, and where the biggest opportunities exist
- Balance customer demand, engineering capacity, manufacturing constraints, and commercial priorities when making roadmap decisions
- Own the overall health of the product portfolio, monitoring profitability, margins, product lifecycle, warranty performance, and customer adoption
- Work alongside Finance, Marketing, and Leadership to optimize pricing, product mix, and long term profitability
- Identify products that should be refreshed, repositioned, or retired
- Lead the Product team and ensure the product development pipeline remains healthy and appropriately prioritized
- Establish priorities across multiple projects while ensuring engineering resources are focused on the highest value work
- Work closely with Product Development, Engineering, Sourcing, QA, and Operations to ensure products move efficiently from concept to launch
- Continuously improve how we develop products without sacrificing speed or quality
- Become one of the deepest experts on our customers and the strength equipment market
Requirements
- A deep passion for strength training and fitness equipment
- Strong commercial instincts balancing customer value, engineering complexity, manufacturing costs, and profitability
- Experience building and managing product roadmaps across multiple product categories
- Strong understanding of product lifecycle management, pricing strategy, and portfolio management
- 2+ years of experience leading Product Management, Product Strategy, or Product Leadership within consumer products, sporting goods, fitness equipment, or similar physical products
- Excellent leadership skills, coaching teams, making decisions, and creating alignment across departments
- Excellent product judgment to identify which ideas deserve investment
- Experience working closely with engineering, manufacturing, sourcing, quality, marketing, and executive leadership
- Comfortable making difficult prioritization decisions with imperfect information
- Strong analytical skills and ability to use data alongside customer insights
Full Job Posting
About Bells of Steel Inc.
- We’re a rapidly growing e commerce company that designs and sells strength equipment across Canada, the USA, the UK, Australia, and soon Europe.
- We compete with the biggest names in the industry by moving fast, listening to customers, and building products that punch above their weight.
What You'll Be Doing
- Own the long term vision for the Bells of Steel product portfolio.
- Develop and maintain our product roadmap across every category.
- Decide where we invest, what we improve, what we discontinue, and where the biggest opportunities exist.
- Balance customer demand, engineering capacity, manufacturing constraints, and commercial priorities when making roadmap decisions.
- Own the overall health of the product portfolio.
- Monitor profitability, margins, product lifecycle, warranty performance, and customer adoption.
- Work alongside Finance, Marketing, and Leadership to optimize pricing, product mix, and long term profitability.
- Identify products that should be refreshed, repositioned, or retired.
- Lead the Product team and ensure the product development pipeline remains healthy and appropriately prioritized.
- Establish priorities across multiple projects while ensuring engineering resources are focused on the highest value work.
- Work closely with Product Development, Engineering, Sourcing, QA, and Operations to ensure products move efficiently from concept to launch.
- Continuously improve how we develop products without sacrificing speed or quality.
What You Bring
- A deep passion for strength training and fitness equipment.
- Strong commercial instincts.
- Experience building and managing product roadmaps across multiple product categories.
- Strong understanding of product lifecycle management, pricing strategy, and portfolio management.
- 2+ years of experience leading Product Management, Product Strategy, or Product Leadership within consumer products, sporting goods, fitness equipment, or similar physical products.
- Excellent leadership skills.
- Excellent product judgment.
- Experience working closely with engineering, manufacturing, sourcing, quality, marketing, and executive leadership.
- Comfortable making difficult prioritization decisions with imperfect information.
- Strong analytical skills and the ability to use data alongside customer insights when making product decisions.
- Experience working with overseas manufacturing partners is considered an asset.
- Willing to travel for factory visits, trade shows, customer research, and industry events.
What's In It For You
- Competitive salary [Salary Range – CAD 90k CAD 130k]
- Health Spending Account
- Mostly in office in a Calgary office you'll actually want to come into
- Relocation support for the right candidate (CAD 15k)
- Employee discounts on all our equipment
- Access to our staff gym
- Opportunity to shape the future product direction of one of the fastest growing strength equipment brands in the industry
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