Director of Marketing

Company Mission

Tasks, Duties, Responsibilities

• Provide strong leadership and oversight to a high-performance global Marketing organization that is able to consistently achieve aggressive growth goals.
• Developing the Playbook brand that builds brand equity and helps achieve the organization’s goals for growth.
• Build brand awareness through media channels, events, and marketing tactics.
• Build, lead, and develop a high-performing team.
• Function as a spokesperson and public-facing representative for Playbook in webinars, media requests, analyst meetings, events, and other opportunities
• Drive awareness, preference, and demand for the Playbook software services.
• Prioritize and manage marketing budgets.
• Work to define a clear customer brand, to define our ongoing path to growth by shaping our image in the marketplace.
• Knowledge, Skills, Competencies
• Proven results in direct and digital marketing, database analytics, Internet and e-commerce, CRM, and new media.
• Experience establishing and managing a complex budget.
• Demonstrated ability to setting and achieving the highest standards of performance for the team.
• Experience in building, executing, and measuring data-driven marketing programs across online and traditional channels.

Qualifications

• A bachelor’s degree is required; an advanced degree is preferred.
• 5+ years of experience in marketing roles of increasing responsibility and seniority in the consumer goods industry

Benefits

• 401(k) and 401(k) matching
• Paid Time Off
• Health Reimbursement Account (HRA)
• Paid Travel Opportunities