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Director of Marketing & Business Development – Health, Wellness
Compass Associates
Dubai, UAE
Temporary
Director
Onsite
4 weeks ago
Digital MarketingSEOContent StrategySales LeadershipMedical TourismBrand Management
Free
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About the Role
Compass Associates seeks a Director of Marketing & Business Development for a residential rehabilitation group in Chiang Mai, Thailand. You will lead sales and marketing functions, drive medical tourism, and expand international referral networks.
Key Skills for This Role
Digital MarketingSEOContent StrategySales LeadershipMedical TourismBrand Management
Responsibilities
- Own and deliver revenue performance across all markets and service lines
- Lead the Admissions function to ensure a seamless, high conversion client journey
- Expand the international referral network – outpatient centres, clinicians, concierge providers, and wellness operators
- Develop targeted growth strategies across the UK, Australia, Asia, Middle East, and US
- Represent the organisation at international forums and industry events
- Lead the internal marketing team and external agency partners
- Drive performance across online search, AI driven discovery platforms, SEO, and digital channels
- Own the content strategy across all pillars: search, social media, LinkedIn, referrals, and thought leadership
- Improve visibility on AI discovery platforms
- Maintain rigorous oversight of ROI, attribution, and brand integrity
- Elevate the organisation's reputation as a recognised authority in addiction treatment and mental health care
- Lead content creation reflecting the business's evolution
Requirements
- Demonstrable experience leading Sales and/or Marketing functions at Director level in healthcare, wellness, hospitality, or international services environment
- Deep expertise in digital marketing – particularly SEO, AI driven discovery, content strategy, and omnichannel acquisition
- Proven track record working with and holding external agency partners accountable
- Experience serving or acquiring high net worth, international, or premium client bases
- Strong people leadership – able to develop and motivate a small, technically skilled team
- Exceptional written English
- High emotional intelligence and ability to work sensitively in a healthcare environment
- Ability to read and align to a brand's heritage, tone, and values
Full Job Posting
The Organisation
- One of Asia's most established residential rehabilitation groups with 10+ year heritage.
- Operates a flagship 30 bed residential site and recently expanded into Europe.
- Business is profitable, growing, and entering most commercially ambitious phase.
The Role
- Senior, commercially critical appointment reporting directly to CEO.
- Own full growth engine – leading Sales and Marketing functions.
- Drive high quality client acquisition across international markets.
Key Responsibilities
- Own and deliver revenue performance across all markets.
- Lead Admissions function.
- Expand international referral network.
- Develop targeted growth strategies.
- Represent organisation at international forums.
- Lead internal marketing team and external agencies.
- Drive performance across digital channels.
- Own content strategy.
- Improve visibility on AI discovery platforms.
- Maintain oversight of ROI and brand integrity.
- Elevate organisation's reputation.
- Lead content creation.
Who We're Looking For
- Director level experience in healthcare/wellness/hospitality/international services.
- Deep digital marketing expertise.
- Proven track record with agency partners.
- Experience with high net worth international client bases.
- Strong people leadership.
- Exceptional written English.
- High emotional intelligence.
- Ability to align with brand values.
The Package & Location
- Base salary ~$100,000 USD per annum.
- 25 days combined annual leave.
- Relocation flights to Thailand covered.
- Temporary housing provided on arrival (2 4 weeks).
- Visa sponsorship and application support.
- Results focused role.
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