Director of Demand Generation

You will lead the segmentation, reactivation, and nurturing of our existing database.

This includes building differentiated journeys for new inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and high-value accounts that require longer-term development.

You will use CRM data, sales-call transcripts, case studies, and account research to make follow-up more relevant and personalized.

You will analyze which campaigns, messages, audiences, and offers generate real commercial outcomes.

You will improve landing pages, qualification flows, lead routing, nurture programs, and retargeting so that our sales team receives more high-quality opportunities and fewer poorly matched inquiries.

You must be comfortable eliminating campaigns that produce attractive surface-level metrics but weak revenue.

Advantage HQ has access to a significant amount of proprietary data, client results, market insight, and founder expertise. Your responsibility will be to turn those assets into content that earns the attention of senior consumer-brand executives.

You will oversee the production and distribution of founder-led content, case studies, executive emails, research, webinars, sales materials, and account-specific campaigns.

The objective is not simply to produce more content. It is to build authority, create demand, and help sales close larger and better clients.

You will work directly with the setter and sales teams to ensure that leads are prioritized correctly, outreach reflects the prospect’s actual situation, and marketing programs support active opportunities.

You will create a clear feedback loop between marketing and sales, using meeting quality, opportunity conversion, lost reasons, and customer quality to continuously improve the demand generation system.

You are a commercially minded B2B marketer who understands that marketing exists to create revenue, not activity.

You have built or operated demand generation programs for a B2B company selling complex, high-value services or software. You understand CRM, lifecycle marketing, paid acquisition, content, account-based marketing, and sales alignment well enough to connect them into one system.

You are both strategic and hands-on. You can diagnose a funnel, write a campaign brief, review messaging, inspect CRM workflows, analyze performance, and manage execution without requiring a large team.

You are comfortable operating in a fast-moving environment with incomplete information. You use AI aggressively to increase the speed and quality of research, analysis, content production, personalization, and campaign execution.

Most importantly, you take ownership. You do not wait for perfect instructions, and you do not confuse producing work with producing results.

Significant experience in B2B demand generation, revenue marketing, or growth marketing

Experience generating pipeline from U.S. or international enterprise buyers

Strong understanding of CRM, lifecycle marketing, and marketing automation

Experience working closely with setters, SDRs, account executives, or closers

Evidence of measurable pipeline and revenue impact

Experience in agencies, professional services, SaaS, martech, advertising, or adjacent industries

Strong written communication and analytical ability

Experience managing small teams, contractors, or cross-functional execution

This is an opportunity to build a major commercial function from the ground up.

You will inherit meaningful demand, an extensive CRM, strong proof of performance, a differentiated market position, and direct access to the Founder and sales leadership.

You will have the freedom to redesign the system, introduce new channels, use AI throughout the organization, and build a lean team around the highest-impact opportunities.

For the right person, this role can grow into broader ownership of revenue marketing and B2B growth across the Advantage HQ platform.