indeed
Director, Marketing Measurement & Analytics
RBC
Toronto, CAN
Full-time
Director
Onsite
Discovered 1 weeks ago
Marketing measurementMarketing analyticsMarketing optimizationMeasurement frameworksMarketing mix modelingAttribution
Free
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Role Overview
Lead marketing measurement, advanced analytics, and continuous optimization across RBC’s marketing channels and initiatives.
Serve as steward of the marketing measurement framework and provide insights that inform strategic decisions, improve effectiveness, and maximize return on investment.
Key Skills for This Role
Marketing measurementMarketing analyticsMarketing optimizationMeasurement frameworksMarketing mix modelingAttribution
Full Job Posting
Opportunity
Lead marketing measurement, advanced analytics, and continuous optimization across RBC’s marketing channels and initiatives.
Serve as steward of the marketing measurement framework and provide insights that inform strategic decisions, improve effectiveness, and maximize return on investment.
Responsibilities
- Manage and evolve the marketing measurement framework to support data-driven and agile marketing decisions.
- Translate complex data into actionable insights through reporting, presentations, and ad hoc analyses.
- Determine the appropriate mix of measurement solutions, including marketing mix modeling, attribution, site analytics, and experimentation.
- Define and implement KPIs, measurement methodologies, and dashboards for marketing campaigns and initiatives.
- Engage the Canadian CMO and Marketing VPs on marketing investment ROI and organization-wide decisions.
- Partner with marketing, data and analytics, product, technology, and finance teams to align measurement with business objectives.
- Monitor emerging trends and best practices in marketing measurement, analytics, and optimization.
- Recruit, develop, and mentor marketing analysts.
- Champion data-driven decision-making and continuous improvement.
Must-Have Qualifications
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