Director, Marketing

You’ll report directly to our CEO, hire and lead the internal marketing team and direct our agency partners across brand and performance.

This is a strategic role with your hands on the work: you’ll set the plan and personally drive big pieces of it.

• One roadmap, one rhythm. Set the marketing strategy and roadmap, run the weekly growth review, and own the “no” — keeping the whole system focused on the few things that actually move enrollment.
• Paid acquisition that proves itself. Direct our performance agency across paid search and social; own CAC and lead-quality targets; scale spend deliberately as funnel gates clear — not on faith. Layer in offline tests like direct mail where our audience actually lives.
• The brand and site launch. Land the rebrand and new website this fall, then run the brand day to day: caregiver-first messaging, condition-specific pages for ALS, Parkinson’s, and Alzheimer’s/dementia, and proof everywhere — outcomes data, testimonials, partner logos, press, and our founders’ story.
• Caregiver-first growth & outreach. Our decision-maker is usually an adult child or spouse acting for someone they love. Own the persona, the messaging hierarchy, outreach/engagement strategies, and the testing agenda that finds what resonates.
• Measurement everyone trusts. Partner with our data team on channel-level attribution and a weekly dashboard connecting spend to enrollment to completed visits. Translate insight into action, weekly.
• The team. Manage the Marketing Manager (lifecycle, webinars, caregiver communications) and the freelance brand designer. Build internal capability over time and reduce agency dependence on your timeline, not theirs.
• Trust and compliance. Partner with clinical leadership so everything we publish is medically accurate and consent-backed — including a growing library of real patient and caregiver stories.
• B2B & B2B2C partner communications. Partner closely with our partnerships team to build out narrative frameworks, co-marketing strategies, and B2B/B2B2C communications. You'll translate clinical outcomes and care models into compelling messaging while expanding our presence across key neurological disease communities (ALS, Parkinson’s, Alzheimer’s).

Your first six months

You’ll inherit a written go-to-market plan with active workstreams, engaged agencies, clear targets, and executive alignment.

Within six months, you’ll have launched the new brand and site, scaled paid spend against explicit funnel gates, stood up a weekly growth rhythm the whole company trusts, onboarded your team, and written next year’s plan.

• 8+ years of marketing experience, with significant time in DTC or B2B2C healthcare — ideally at a virtual-first care provider.
• Ownership of a paid acquisition budget with real CAC/LTV accountability — and results you can walk us through.
• Full-stack range: fluent across brand, performance, lifecycle, and web; expert in at least two.
• Demonstrated ability to drive cross-functional communications spanning B2C, B2B, B2B2C, and internal team/patient-facing announcements.
• Agency management: you get great work out of partners, hold them accountable, and know when to bring work in-house.
• Hands-on by default: small team, big goals. You write the brief, pull the numbers, and ship things yourself.
• Data fluency: comfort in product analytics tools (we use Mixpanel), funnel math, and attribution reality-checks.
• Startup fit: you’ve operated at early- or growth-stage pace and you like it.
• Experience marketing to older adults, caregivers, or family decision-makers.
• Offline and emerging channels: direct mail, CTV, print.
• Experience with clinical, legal, or regulatory review of public-facing content.
• Relationships in patient advocacy and nonprofit health communities.