Director, Engineering – Digital Experience at Herbalife — Torrance, USA | Base Career

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The Role

Herbalife is rebuilding the way nearly five million independent distributors run their businesses — and mobile is where most of that experience lives.

As Director of Mobile Engineering, you’ll lead the native iOS and Android apps, cross-platform work, and modern web front-end for a platform that operates in 95+ markets and directly drives how distributors onboard customers, manage orders, and grow their businesses.

This isn’t a greenfield pitch or a maintenance job.

Herbalife is in the middle of a multi-year transformation — evolving beyond traditional commerce toward a personalized health and coaching experience that connects distributors to their customers in deeper, more data-driven ways.

The mobile surface is where most of that strategy meets the customer.

You’ll own it end-to-end: architecture, release, performance, quality, and the team that delivers it.

You’ll lead a globally distributed team across the U.S., India, and Mexico, set the front-end technical direction alongside Product, Architecture, and Security, and make the calls that resolve how fast we ship and how well the apps perform in the hands of distributors and their customers every day.

WHY YOU’LL LOVE THIS ROLE

An unusual business model to build for. Our apps serve a B2B2C audience: independent distributors running real businesses, plus the end customers they serve. That’s different product thinking than a typical consumer app — and more interesting engineering.
Real scale, real reach. 95+ markets, multi-currency, multi-language, with compliance requirements baked into the architecture. If you want your work used by millions of people across dozens of countries, it is.
A transformation with real momentum. The business is growing again, the platform foundation is in place, and the directive is to accelerate — not to start from scratch or hold the line.
Genuine AI and personalization runway. Integrating biometric data, personalized nutrition, and AI-based mentoring into distributor-customer workflows — real product surface, not a buzzword deck.
Real ownership. Architecture decisions, release strategy, team shape, hiring, vendor choices — yours to make.

Lead Herbalife’s global mobile engineering organization across native iOS and Android and cross-platform (Flutter / React Native) development.
Own web front-end engineering: reusable components, UI frameworks, and adaptable builds across desktop and mobile web.
Define and deliver the front-end engineering roadmap — balancing speed, scalability, accessibility, and user experience.
Make the architecture and technology calls for mobile and web, weighing performance, cost, scalability, and long-term maintainability.
Own the mobile app release process end-to-end: App Store and Play Store management, telemetry, crash monitoring, and lifecycle updates.
Build and mature CI/CD pipelines, DevSecOps practices, and agile delivery models for rapid, secure iteration.
Measure and improve performance benchmarks — Core Web Vitals, crash rates, session analytics, and DORA metrics.
Partner with Product and Design to translate customer needs into intuitive, responsive, accessible experiences.
Drive integration with enterprise systems: headless CMS, analytics, personalization engines, and identity providers.
Make build-vs-buy calls on GenAI and agentic capabilities — LLM assistants, autonomous agents for support and commerce, AI-generated content — and own how they land in the mobile and web experience.
Ensure compliance with accessibility standards (WCAG), security protocols, and international laws (GDPR, CCPA).
Set the bar for engineering culture — technical excellence, innovation, and continuous improvement across a distributed team.

10+ years of technology experience, with at least 5 years leading mobile and/or front-end engineering teams in global B2C or B2B2C environments.
Proven success in delivering customer-facing mobile and web applications at scale, including App Store/Play Store release management.
Deep technical expertise in React, Flutter, Native iOS/Android, TypeScript, GraphQL, REST APIs, and modern front-end architectures.
Proficient knowledge of CI/CD pipelines, DevSecOps principles, feature flagging, monitoring for system failures, and tools for system visibility.
Experience integrating with enterprise services: CMS, personalization engines, analytics, and authentication providers.
Proven experience in coordinating engineering teams across multiple regions, encouraging teamwork and maintaining high technical standards.
Knowledge of UX principles, accessibility (WCAG), responsive design, and cross-platform consistency.
Strong decision-making capabilities in build vs. buy evaluations and technology stack selection.
Experience with trial technologies, tailored solutions, and API-first content management platforms (e.g., Contentful, Adobe AEM).
Understanding of LLMs, prompt engineering, and agentic workflows, with ability to evaluate and integrate third-party AI platforms (e.g., OpenAI, Anthropic, Google Vertex AI).

Director, Engineering – Digital Experience

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WHY YOU’LL LOVE THIS ROLE

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