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Director, Digital & Off-Premise

GoTo Foods
Atlanta, UAE
Full Time
Director
Onsite
4 weeks ago
Digital MarketingE commerceCRMLoyalty ProgramsOff Premise StrategyThird Party Delivery
Free

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Digital MarketingE commerceCRM
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Job Summary

  • The Director of Digital Marketing & Off Premise will oversee strategy, management and execution of our owned digital channel platforms and marketing (including website, app, ecommerce, email, loyalty and CRM) driven by the overarching brand marketing strategy.
  • This position is responsible for driving channel growth through acquisition, frequency, and sales across owned and paid touchpoints.
  • This position will also serve as the leader of strategy, growth and management of our Off Premise business, including online ordering, delivery (i.e. DoorDash, UberEats etc.), and catering (ezCater etc).

Essential Functions

  • Develop and report out in a regular cadence performance and goal tracking of all digital channels, including 3PD, app, website, loyalty and others as needed.
  • Off Premise Strategy & Leadership: Develop the strategy for off premise business: bringing the brand promise to life off premise, growing delivery, online ordering, and catering business.
  • Develop and manage the catering marketing plan within 3PD platforms, including ongoing optimization, B2B/B2C marketing programs and partnerships.
  • Revenue management of all off premises channels, driving profitable growth for franchisees in partnership with Director of Brand Marketing, Operations, and Revenue Management Team.
  • Collaborate with analytics team to develop standard reporting to properly evaluate performance for continued optimization and opportunities within each platform.
  • Establish campaigns and best practices to build delivery, online ordering, and catering for 3PD platforms.
  • Manages key projects and initiatives including testing and piloting programs, implementation, and performance tracking and reporting to ensure successful execution of off premise strategy.
  • Budget management of allocated ad fund dollars relating to catering, off premise, loyalty, branded currency, partnerships, digital (app/web), and 3PD promotions, plans, and activations.
  • Brand Channels Marketing Strategy: Lead brand digital marketing efforts in collaboration with Director of Brand Marketing to support the broader brand marketing strategy.
  • Drive sales, customer retention, frequency, engagement, and life time value through successful CRM strategies and tactics.
  • Brand lead for owned channel communications (email, push, SMS): work with Customer Engagement team to develop calendar, proof communications, and ensure all content ladders to national campaign strategy & brand objectives
  • Lead for app & website channels: work with Digital team to execute calendar, proof communications, and ensure all content ladders up to national campaign strategy & brand objectives. Drive enhancements to app & web to ensure business continuity & growth

Education and Experience

  • Bachelor's Degree, in Business, Marketing, or other related field (master's level degree is nice to have)
  • Must possess 8+ years of any combination of experience and/or education that demonstrates a commanding knowledge of e commerce or Digital Marketing Field
  • 4 7 years, Management experience, Pref
  • 4 7 years, QSR experience or third party delivery aggregator experience, Pref
  • Experience working in a franchised organization, Pref
  • Agency experience not required, but helpful, Pref

Skills

  • Specific experience in QSR experience and/or Third Party delivery aggregators preferred
  • Ability to lead cross functional teams
  • Ability to thrive within a fast pace environment; ability to multi task and manage high visibility function.
  • Demonstrated accuracy and attention to detail
  • Data and analytics experience
  • Self driven, innovative, and strategic person.
  • Exceptional communicator with the ability to influence across multiple levels of the organization.
  • Highly collaborative with ability to build solid working partnerships across functional groups.
  • Ability to independently (or with minimal guidance) lead and manage projects with excellence.
  • Ability to manage multiple projects simultaneously, ensuring milestones and deliverables are met.
  • Ability to synthesize internal and external business insights to interpret data.
  • Considers business decisions from the perspective of the guest, brand, operations and financial perspective.

Travel Requirement

  • May be required to travel up to 25% of the time

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